Microsoft Word - Announcement - Core Technology UK FINAL


Santa Fe signs EUR 11.5 mill technology contracts with Salesforce


Company announcement no 2/2016 19 January 2016


Santa Fe Group today announces the

signing of

the first contracts for the development,

licensing and implementation of a new technology platform for the Santa Fe Group. The new

technology platform is a cornerstone in

the 2020

Strategy, which Santa Fe announced in

September 2015 (company announcement no. 9/20 5)


The new core technology platform will be based on Salesforce, and the first two contracts with Salesforce cover licencing and the development of phase 1. Salesforce (w ww.salesforce.com)

is the world's leading Custom

r Relationship Management company. They are known for their

innovative, flexible

and adaptable platform, and for their focus on customer success. The

philosophy of positioning the customer at the centre of attention fits perfectly with Santa Fe's

strategic

objective

to serve

customers

with a full

range of

mobility services, provided in

addition to the core moving of the household goods. The solution will be cloud based and delivered as a service.


The licensing agreement is valid for 6 years, and the combined value of the two contracts is EUR 11.5m. The annual license cost will affect EBITDA from the time the system is taken into

operation, which is expected

towards the end of

2016. Total CAPEX

associated

with the

project

is estimated to be

around EUR 3.0m in

2016, amortisation

of which

will only

commence once the system is taken into operation.


Future phases of the new technology platform are envisioned to provide a fully integr

ted end-

to-end solution for customers and assignees, for customer service, operations, and all the way

through to final registrations in the financial systems minimize risk to the ongoing operations.

A phased approach has been selected to


"Entering into these two contracts with Salesforce is a significant step forward for Santa Fe Group. The transformational technology platform will enable us to continuously enhance our service offering to customers and to reap internal process efficiency gains built on innovative,

leading

technology. The Cl

ud-based

Salesforce

platform

provides

Santa Fe

with the

strongest possible foundation to succeed in the market place of the future" commented Santa Fe Group CEO, Martin Thaysen.


The investment in the new technology platform does not impact Santa Fe's long-term financial targets, as outlined in Company Announcement no 9, 22. September 2015.


Additional information:

Martin Thaysen, Group CEO Christian Møller Laursen, Group CFO


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Santa Fe Group A/S issued this content on 2016-01-19 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-19 07:42:10 UTC

Original Document: http://investor.thesantafegroup.com/releasedetail.cfm?ReleaseID=950619