Santa Fe A/S : Relocation Celebrates 20,000 Followers on Linkedin

In the middle of 2017 Santa Fe Relocation Services rebranded as Santa Fe Relocation and a newly refined logo was launched. Kevin O' Connor, Brand Manager at Santa Fe Relocation says: 'As Santa Fe Relocation drives forward, entering new markets, reaching out to new customers, expanding globally, it is essential that our brand grows too. In 2017, we created a new brand identity system to cater for our accelerated transformation. As with all great brands, we always lead with our purpose'.

2017 has also been an important year for everything Digital at Santa Fe Relocation. Elisa Martinig, Digital Marketing Manager at Santa Fe Relocation says: 'We have been working hard to integrate our digital strategy with our newly refreshed brand. Our aim on Social Media is to open the conversation about topics that are relevant to expats and global mobility specialists. Last year we went through a change in our tone of language and in the imagery associated with our brand. We aim for authenticity and this has paid off in terms of engagement with our followers. Today we are very happy to celebrate this important milestone'.

Gregoire Pinton CCO at Santa Fe Relocation adds: 'The quasi-exponential number of followers is the very proof that Santa Fe Relocation is sharing useful and well-targeted content to our audience. I am looking forward to the continuous increase of followers and we shall continue striving to have relevant content shared on our social media channel, ensure authenticity is preferred to just noise. At the end of the day, our goal is to make it easy for expats and their families to work, live and thrive in new places around the world'.