(Translation)
Dear Sirs and Madams,

July 28, 2015

Name of Company:

Shiseido Company, Limited

Name of Representative:

Masahiko Uotani President and CEO (Representative Director)

(Code No. 4911; The First Section of the Tokyo Stock Exchange)

Contact:

Norihiko Ueoka

General Manager of Public

Relations Department

(Tel: +81 3 3572 5111)

Appointment of Shiseido Group's Executive

Effective September 1, 2015, Shiseido Co., Ltd. will appoint designated personnel as follows.

Name

New Title

Marc Rey

President and CEO, Shiseido Americas

＜Mr. Marc Rey Recent Professional Career Summary＞

2006 - 2009 Chief Executive Officer and Managing Director; Yves Saint Laurent Beauté USA (PPR-Gucci Group)
2009 - 2012 President; International Designers Collections - L'Oréal USA
2013 - 2015 Regional Senior Vice President; Coty Prestige/ Coty North America, President; Coty USA
-End of News Release-

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