b14610b2de0c42efc9d2fa.pdf


(Translation)


Dear Sirs and Madams,


October 16, 2015


Name of Company:

Shiseido Company, Limited

Name of Representative:

Masahiko Uotani President and CEO (Representative Director)

(Code No. 4911; The First Section of the Tokyo Stock Exchange)

Contact:

Tetsuaki Shiraiwa

General Manager of Investor Relations Department

(Tel: +81 -3 - 3572 - 5111)


Notice of Revision of the Consolidated Financial Result Forecast for the First-Half-Period of the Fiscal Year Ending December 31, 2015


In light of the recent trend in our business performance, Shiseido Company, Limited (the 'Company') revises the consolidated financial result forecast for the first-half period of the fiscal year ending December 31, 2015, announced on July 31, 2015, as described below:


Description

  1. Revision of consolidated financial forecast for the first-half period of the fiscal year ending December 31, 2015 (April 1, 2015 through September 30, 2015):

    (Millions of yen)



    Net Sales


    Operating Income


    Ordinary Income

    Net Income

    Attributable to Owners of Parent

    Net Income per Share (yen)

    Previous forecast (A)

    412,000

    10,000

    11,000

    1,500

    3.76

    Adjusted forecast (B)

    412,000

    14,500

    15,000

    4,000

    10.03

    Amount of increase or decrease (B-A)

    0

    4,500

    4,000

    2,500

    Rate of increase or decrease (%)

    0.0

    45.0

    36.4

    166.7

    (Reference)

    Business results for the

    first-half period of the previous fiscal year (April 1, 2014

    through September 30, 2014)


    365,678


    10,932


    11,512


    24,629


    61.78


  2. Reasons for the revision:

In the forecast of consolidated result for the first-half-period of the fiscal year ending December 31, 2015, net sales are expected to remain in line with the previous forecast. Operating income, ordinary income and net income attributable to owners of parent are expected to exceed the previous forecasts largely due to improved product mix, cost efficiencies aimed at improvement of profitability (except for the marketing cost) and the deferment of a certain part of expenses to the second-half period of the current fiscal year.


Note: The forecasts stated in this announcement are based on information currently available to the Company. Due to various factors, actual results may differ from the forecasts.


- End of News Release -

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