(Translation)

Name of Company:

Shiseido Company, Limited

Name of Representative:

Masahiko Uotani President and CEO (Representative Director)

(Code No. 4911; The First Section of the Tokyo Stock Exchange)

Contact:

Tetsuaki Shiraiwa Department Director

Investor Relations Department (Tel: +81 3 3572 5111)

Dear Sirs and Madams,

November 16, 2017

Appointment of Shiseido Group's Executive

Shiseido Company, Limited (hereinafter, "the Company") hereby announces the appointment of Franck Marilly as President & CEO of Shiseido Group EMEA, the Company's regional headquarters for Europe, Middle East and Africa, effective January 1, 2018.

Franck Marilly will have a primary responsibility of overseeing and expanding the Company's business activities within the EMEA region, including the development of fragrance brands and prestige cosmetics brands. In addition, he will be responsible for leading brand holders of global fragrance brands to further reinforce the fragrance business. He is expected to enhance organizational capabilities within the region, accelerate business transformation, and raise profitability in the fiscal years 2018 through 2020, the second phase of VISION 2020, Shiseido Group's mid- to long-term business strategy.

Name

New Title

Franck Marilly

President & CEO, Shiseido Group EMEA

* Reporting directly to Masahiko Uotani, President & Group CEO, Shiseido Group

Franck Marilly: Career Summary

1994-2001: Managing Director Europe (Spain, Portugal, France), Unilever 2001-2008: Managing Director Italy and France, CHANEL

2008-2010: Senior Vice President Fashion USA, CHANEL

2010-2017: Managing Director Europe Fragrance & Beauty, CHANEL

- End of News Release -

Shiseido Co. Ltd. published this content on 16 November 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 16 November 2017 00:04:05 UTC.

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