Shiseido : First in Japan. Next Generation Cosmetics Counter With Digital Counseling Mirror

Brand SHISEIDO, which is available in 88 countries and regions worldwide, opened its renovated SHISEIDO GINZA SIX store on Friday, July 28, 2017, installing new counselling counter. The new counter features a Digital Counseling Mirror which is equipped with a touch-panel system and allows a Beauty Consultant (BC) to offer personalized, in-depth counseling. The mirror does more than just reflects a consumer's face; touching its surface activates various data, including product information, application instructions, and skin check results. Moreover, consumers can check their counseling data at home. The system is the first of its kind in the Japanese cosmetics industry.
Following the renovation of GINZA SIX store, brand SHISEIDO will proceed upgrading its counseling counters around the world toward 2020.

◆Crowned with the company name, brand SHISEIDO is a global brand proposing the idea of unleashing the 'inner beauty' through Japanese aesthetics and science technology. The brand opened its first directly-managed store in Japan in April, 2017 at a commercial complex called GINZA SIX along with its grand opening. And it is the first renovation in July, 2017.

◆Brand SHISEIDO has developed the counter based on the needs of women in their 20s, who are the core target of brand SHISEIDO, such as 'personalized counseling' and 'trial opportunities'. In addition to Digital Counseling Mirror, the new store is equipped with a Digital Testing Device that allows consumers to try products while enjoying digital contents.