Shiseido : Grand Opening of “SHISEIDO THE STORE” on Friday, January 19, 2018 Shiseido’s Center of Beauty to Serve as the Main Store

A new worldview has been produced with the cooperation of creators active in a variety of fields for the consumers visiting the facility from inside and outside Japan to experience the uniqueness of SHISEIDO THE STORE and enjoy the satisfaction of 'beauty.'
＜Space Design／Mr. Oki Sato Mr. Keita Aono＞
'Tradition' and 'creation,' the two keywords unique to Shiseido, have been combined to create an original worldview. The silhouette of the Hanatsubaki (Camellia) logo, the symbol of Shiseido, is applied to the mirrors, walls and interior furnishing designs to create a space where the history and prestige of Shiseido can be felt.

＜Exterior installation, Mirror image installation on the 1st floor/Artist Mr. Takahiro Matsuo＞
■Exterior water installation titled 'Water Holography'
Hanatsubaki, the logo of Shiseido, and other patterns appear on the rippled water surface. This is the world's first installation of water and light. You can enjoy touching the light motifs.
■Mirror image installation on the 1st floor titled 'Mirrored Pieces'
This is an eco-friendly installation in which various light objects appear in the mirror. Hanatsubaki and other motifs react to the movement of air in the room and the way they glow and move changes every moment.

＜Display windows, Space for specially selected items on the 4th floor/Artist Ms. Mai Miyake＞
■Display windows
The first theme is tree. It changes to cherry blossoms, to fire, to soil, to gold and finally to water. The tree to mark the opening of the facility is the symbol of new life. As seen in the case of Tokiwa-matsu (pine tree), Japanese people have loved evergreens, including camellia, the logo of Shiseido, as a symbol of ever-lasting prosperity since ancient times. The display windows feature trees that commonly grow in Japan.
■Space for specially selected items on the 4th floor
In the space for specially selected items, the works drawn by Ms. Mai Miyake, woven by Mr. Jin Shirai who grows and organically dyes Japanese cotton, and dyed by Mr. Shiro Nakano, a wasarasa katazome (Japanese batik stencil dyeing) craftsman, are displayed. Moreover, pochi bukuro (envelopes), letter papers and cards with dog designs, as 2018 is the Year of the Dog, made with karakami paper created in collaboration with Kamisoe, a paper atelier in Kyoto, are displayed for sale.

＜Staff costume (uniform)/Designer Mr. Yu Amatsu＞
With black as the base color, the design features curved lines. The role of supporting staff who offer hospitality to consumers is expressed elegantly with drapes. The chic colors and gorgeous details create a sense of unity in a modern and dignified space where our consumers appear as beautifully blooming camellia flowers.

＜Instore music／Musician Mr. Shuta Hasunuma＞
Each sound has its unique space and time; the sounds affect each other and move around in a cycle of generation, degeneration, prosperity and decline: This is the image of the tune. It is an attempt to let music have a quality of space without being conscious of the so-called melody, rhythm and harmony that are the components of Western music. Moreover, the sounds representing each season unfold as gokion (the sounds of the five seasons of Japan). It is a floating tune that gives an impression that the tune changes with the changing of the seasons.