(Translation)

Dear Sirs and Madams,

July 27, 2017

Name of Company:

Shiseido Company, Limited

Name of Representative:

Masahiko Uotani President and CEO (Representative Director)

(Code No. 4911; The First Section of the Tokyo Stock Exchange)

Contact:

Tetsuaki Shiraiwa Department Director

Investor Relations Department (Tel: +81 3 3572 5111)

Notice and Apology Regarding Voluntary Recall of Shiseido Group Products (Sunscreens)

Shiseido Group is voluntarily recalling three of its sunscreen products.

We have found out that some of these products, manufactured under certain conditions, develop granular texture which feels uncomfortable upon application, and therefore do not meet our quality standards. The products do not present any safety issue, and their UV protection effect is unimpaired.

The affected products are already being replaced at our distributors, as well as to consumers who have approached us with complaints.

We deeply apologize for any inconvenience and concerns this may cause our consumers and business partners. As Shiseido Group places particular importance on offering high-quality and ultimately safe products that would satisfy consumers, we will take steps to prevent any reoccurrence, placing further emphasis on quality control of our products.

  1. Products subject to voluntary recall (total: 3 products)

    Names of products subject to voluntary recall

    Batch codes

    Product picture

    (1) SUNMEDIC UV

    medicated sun protect EX 50mL

    6347Ab6348Ab6349Ab6350Ab

    6350Bb6351Bb6354Bb6355Bb

    6355Cb6356Cb6357Cb6357Eb

    6358Eb6361Eb6362Eb6363Fb

    7010Gb7011Gb7011Hb7012Hb

    7013Hb7013Jb

    (2)ANESSA

    whitening essence facial UV sunscreen aqua booster 40g

    7007Cb7007Db7009Db7009Eb

    7010Eb7010Fb7010Gb7010Hb

    7011Hb7026Lb7027Lb

    (3)ANESSA

    whitening essence facial UV sunscreen aqua booster (small sample) 15g

    This product comes as a part of two limited-edition sets:

    ANESSA essence UV aqua booster trial set 1

    (launched on February 21, 2017)

    ANESSA essence UV aqua booster trial set 2

    (launched on April 21, 2017)

    6350Vb6351Vb6354Vb6354Xb

    6355Xb6357Xb6361Xb6362Xb

    7010Ab7011Ab7012Ab7013Ab

    7014Ab7016Ab7016Gb7017Gb

    7048Mb7048Nb7049Nb7051Nb

    7052Nb7062Qb

    *Sunmedic and ANESSA products other than listed above are not subject to recall.

    **Products (1) and (3) above are marketed only in Japan; product (2) is marketed in Japan and some countries outside of Japan.

  2. Contact information and response to consumers

    If you purchased or received any of the above products, please contact our recall hotline (see below) to arrange for an exchange of the product.

    We will start accepting Internet inquiries from 15:00 (JST) Thursday, July 27, and inquiries by phone from 09:00 (JST) Friday, July 28.

    Shiseido Company, Limited Hotline for sunscreen products recall Toll-free number (Japan only): 0120-172-693

    Operating hours: Jul 28 (Fri) - Aug 4 (Fri): 9:00 - 21:00 (including Saturdays and Sundays)

    After Aug 7 (Mon): 9:00 - 17:00 (except Saturdays, Sundays and National Holidays) Internet inquiries (PCs, smartphones, etc.): 24 hours a day http://www.shiseido.co.jp/announcement/201707_02/

  3. Future outlook

We believe that this matter has only minor effects on the consolidated financial results of the Shiseido Group for the fiscal year ending December 2017.

- End of News Release -

Shiseido Co. Ltd. published this content on 27 July 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 27 July 2017 06:04:02 UTC.

Original documenthttp://www.shiseidogroup.com/ir/pdf/ir20170727_385.pdf

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