Shiseido : Releases a New IoT*1 Skincare System, “Optune,” that Delivers Personalized Skincare

'Optune' is a personalized skincare system that modifies and adapts according to the skin environment of each individual in real time. Using our unique algorithms, it draws the best out of one's original skin condition and tones the skin to achieve a healthy, moisturized state.

(1) 'Optune zero'/'Optune App' watch over your changes closely
'Optune zero' special IoT machine and the dedicated 'Optune App' interact via cloud. 'Optune App' lets you know your skin condition such as texture, pores, and moisture content, simply by taking a photo of your skin with a smartphone. The system collects and analyzes various data, including skin data measured by the App, environmental data such as temperature and humidity, and data relating to menstrual cycle, mood, and condition, in order to learn about our individual consumers, and determine patters of necessary skincare in real time using algorithms unique to 'Optune.' Data regarding the determined skincare pattern are sent to the special machine, 'Optune zero,' which dispenses a serum and moisturizer combination suitable for the moment. In addition, 'Optune App' allows you to review the record of skincare provided by 'Optune,' as well as your skin condition and changes in environmental factors that affect your skin.
(2) 'Optune Shot' fits your skin perfectly
It is a skincare product filled in a cartridge set in the special machine. This skincare system, called TimeTune® care*5, comprises serum care, which is adapted to the skin condition at different times as well as changes in the skin environment, and moisturizer care for the morning and night, which focuses on the original state of the skin. This two-step care is selected from among more than 1,000 patterns of serum and moisturizer combinations and supports your skin with care according to your skin condition.
*5 Care that focuses on the daily biological rhythm