Shiseido : Selected as “Noteworthy IT Strategy Company” in the “2018 Survey of Competitive IT Strategies”
May 30, 2018 at 02:53 am EDT
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May 30, 2018
Dear Sirs and Madams,
Name of Company: Name of Representative:Shiseido Company, Limited
Masahiko Uotani
President and CEO (Representative Director)
(Code No. 4911; The First Section of the Tokyo Stock Exchange)Contact:
Harumoto Kitagawa
Department Director Investor Relations Department
(Tel: +81 3 3572 5111)
Shiseido Selected as "Noteworthy IT Strategy Company"
in the "2018 Survey of Competitive IT Strategies"
Shiseido Company, Limited (the "Company," or "Shiseido") has been selected as one of "Noteworthy IT Strategy Companies" by the Japan's Ministry of Economy, Trade and Industry (METI) and Tokyo Stock Exchange (TSE) in the "2018 Survey of Competitive IT Strategies." Under their "Competitive IT Strategy Company Stock Selection" program, METI and TSE select companies that are engaged in competitive strategic IT-related investment as a means of enhancing competitiveness and increasing corporate value in the medium-to-long term. Companies that are implementing remarkably progressive, forward-thinking initiatives receive recognition as "Noteworthy IT Strategy Companies."
Description
1. Shiseido's Initiatives:
Shiseido has been working on its New Three-Year Plan (2018-2020), which is the second phase of the medium-to-long-term strategy "VISION 2020" (2015-2020). Under this strategy, we are promoting brand strategies attuned to the needs of local consumers, continuing active marketing investment, and moving forward with digital acceleration, new business development, and new value creation through innovation, as we aim to "Be a Global Winner with Our Heritage."
2. Our Initiatives in IT:
(1)"One Shiseido Model": Enhancing the foundation for global operationshttps://www.shiseidogroup.com/ir/pdf/ir20180305_482.pdf
(2)Shiseido Releases a New IoT Skincare System, "Optune," that Delivers Personalized Skincarehttps://www.shiseidogroup.com/news/detail.html?n=00000000002331
(3)Shiseido Acquires a U.S.-based Start-up, MATCHCo. -Award-Winning Beauty App Empowers
Consumers through Customization-http://www.shiseidogroup.com/news/detail.html?n=00000000002114
(4)Shiseido Americas Acquires Giaran, Inc. -Acquisition Brings Award Winning AI Technologies and Expertise in Individualized Beauty Customization-http://www.shiseidogroup.com/news/detail.html?n=00000000002321
(5)Shiseido Launches Amazon Alexa Skill -Offering beauty advice through a hands-free voice service, Shiseido skill-http://www.shiseidogroup.com/news/detail.html?n=00000000002324
- End of News Release -
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Shiseido Co. Ltd. published this content on 30 May 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 30 May 2018 06:52:09 UTC
Shiseido Company, Limited specializes in the design, manufacturing and marketing of cosmetics. The group offers beauty products (including makeup items, coloring, etc. ; Shiseido, Aupr's, DQ, Za, Revital Granas, B?n?fique, Maquillage and Elixir), skin care products (skin creams, bath and shower gels, shampoos, etc. ; Aqua Label, Integrate, Tsubaki and Uno), perfumes (Issey Miyake, narciso Rodriguez, Elis Saab and Azzedine Ala?a) as well as professional products (Joico, Decl?or and Carita).
Net sales are distributed geographically as follows: Japan (32.9%), China (25.6%), Asia and Oceania (6.4%), Europe/Middle East/Africa (10.3%), Americas (9.9%) and other (14.9%).
SHISEIDO COMPANY, LIMITED 
