INDIANAPOLIS, Oct. 5, 2015 /PRNewswire/ -- Simon Brand Ventures, the media sales arm of Simon Property Group, announced today that it will become the exclusive sales agent of the popular Backlit Ad Panels at 122 Simon(®) shopping centers. Forty-eight centers will transition January 1, 2016; 19 centers on April 1, 2016; 52 centers on June 1, 2016; and the remaining three centers on July 26, 2016.

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Many iconic Simon properties are part of the transition, including The Galleria (Houston), Lenox Square (Atlanta), Fashion Center at Pentagon City (Washington, DC), Copley Place (Boston), Dadeland Mall (Miami), The Shops at Mission Viejo (Los Angeles / Orange County), Roosevelt Field (NYC), and King of Prussia (Philadelphia), among others.

"Adding Backlit Ad Panels to our proprietary media offering, which already includes SkyBanners, Large Format Digital Screens, BriteWalls, Spectaculars, and WallScapes, will streamline the planning and buying process for our agency and client partners," said Chip Harding, Senior Vice President of Simon Brand Ventures.

"Strategically, this is the right time for us to take direct control and ownership over this important media asset in these centers," added Mikael Thygesen, President of Simon Brand Ventures. "No one is better positioned than we are to market and sell our medium. We have outperformed the overall out-of-home advertising market by a wide margin over the past five years and we expect that trend to continue. The addition of Backlit Ad Panels to our offering will only help propel our business forward."

The complete list of the transition properties by market is attached.

SIMON SALES CONTACT INFORMATION
Chip Harding
317-263-2459
charding@simon.com

About Simon
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.




    Phase 1

    Effective: January 1, 2016


    Atlanta, GA                            New York, NY

    Lenox Square                           Livingston Mall

    Mall of Georgia                        Menlo Park Mall

    Phipps Plaza                           Newport Centre

                                           Ocean County Mall

    Austin, TX                             Rockaway Townsquare

    Barton Creek Square                    Roosevelt Field Mall

                                           Smith Haven Mall

    Boston, MA                             Shops at Nanuet

    Burlington Mall                        The Westchester

    Copley Place                           The Galleria at White Plains

    The Mall at Rockingham Park            Walt Whitman Shops

    Northshore Mall

    Solomon Pond Mall                      New Orleans, LA

    South Shore Plaza                      The Esplanade

    Square One Mall

    The Mall of New Hampshire              Oklahoma City, OK

                                           Penn Square Mall

    Chicago, IL

    Orland Square                          Orlando, FL

                                           Florida Mall

    Columbus, OH

    The Mall at Tuttle Crossing            Pittsburgh, PA

                                           Ross Park Mall

    Dallas, TX

    North East Mall                        Providence, MA

                                           Emerald Square

    Detroit, MI

    Briarwood Mall                         Reno, NV

                                           Meadowood Mall

    Houston, TX

    Houston Galleria                       San Francisco, CA

                                           Santa Rosa Plaza

    Indianapolis, IN                       Stoneridge Shopping Center

    Circle Centre

    The Fashion Mall at Keystone           Seattle, WA

                                           Northgate Shopping Center

    Los Angeles, CA                        Tacoma Mall

    Brea Mall

    The Shops at Mission Viejo             Tampa, FL

                                           Tyrone Square

    Miami, FL

    Dadeland Mall                          Washington DC

    Miami International                     The Fashion Centre at Pentagon
                                            City

    The Falls

                                           West Palm Beach, FL

                                           Town Center at Boca Raton



    Phase 2

    Effective: April 1, 2016


    Auburn, NY

    Waterloo Premium Outlets


    Chicago, IL

    Lighthouse Place Premium Outlets


    Honolulu, HI

    Waikele Premium Outlets


    Indianapolis, IN

    Edinburgh Premium Outlets


    Jacksonville, FL

    St. Augustine Premium Outlets


    Las Vegas, NV

    Las Vegas South Premium Outlets


    Minneapolis, MN

    Albertville Premium Outlets


    New York, NY

    Jackson Premium Outlets


    Portland, OR

    Columbia Gorge Premium Outlets


    Raleigh, NC

    Carolina Premium Outlets


    Rolla-Lake, MO

    Osage Beach Premium Outlets


    Sacramento, CA

    Folsom Premium Outlets


    San Francisco, CA

    Gilroy Premium Outlets

    Napa Premium Outlets

    Petaluma Village Premium Outlets

    Vacaville Premium Outlets


    Seattle, WA

    North Bend Premium Outlets


    Stroudsburg, PA

    The Crossings Premium Outlets


    Trenton, NJ

    Liberty Village Premium Outlets



    Phase 3

    Effective: June 1, 2016

                              
    Indianapolis, IN
    Anchorage, AK                                        South Bend, IN

    Anchorage 5th Avenue      Castleton Square          University Park Mall
                              
    Greenwood Park Mall
                              
    College Mall
    Atlanta, GA                                       Springfield, MO

    Town Center at Cobb                               Battlefield Mall

                              Jacksonville, FL
                              
    St. John's Town Center
    Austin, TX                                        Tulsa, OK
                              
    The Avenues
    Lakeline Mall                                     Woodland Hills Mall

    The Domain

                              Kansas City, MO           Tyler, TX

    Bangor, ME                Independence Center       Broadway Square

    Bangor Mall
                              
    Knoxville, TN
                                                      Washington DC

    Boston, MA                West Town Mall            Apple Blossom Mall

    Auburn Mall                                       St. Charles Towne Center

    Greendale Mall            Lafayette, IN

    Liberty Tree Mall         Tippecanoe Mall           West Palm Beach, FL

    Cape Cod Mall                                     Treasure Coast Square

    Pheasant Lane Mall        Lake Charles, LA

                              Prien Lake Mall           Wichita, KS

    Champaign, IL                                     Towne East Square

    White Oaks Mall           Little Rock, AR

                              McCain Mall               Kennewick, WA

    Charlotte, NC                                     Columbia Center

    SouthPark Mall            Memphis, TN

                              Wolfchase Galleria

    Cleveland, OH

    Summit Mall               Miami, FL

                              Coral Square

    Dallas, TX

    Firewheel Town Center     Odessa, TX

                              Midland Park Mall

    Duluth, MN

    Miller Hill Mall          Pensacola, FL

                              Cordova Mall

    El Paso, TX

    Cielo Vista Mall          Philadelphia, PA

                              Montgomery Mall

    Ft. Myers, FL             Oxford Valley Mall

    Coconut Point Town Center

                              Pittsburgh, PA
                              
    South Hills Village
    Green Bay, WI

    Bay Park Square

                              Puerto Rico, PR

    Greenville, SC            Plaza Carolina

    Haywood Mall
                              
    San Antonio, TX

    Harlingen, TX             Ingram Park Mall

    LaPlaza Mall

                              Sioux Falls, SD

    Hartford, CT              Empire Mall

    Crystal Mall



    Phase 4

    Effective: July 26, 2016


    Lehigh Valley, PA

    Lehigh Valley Mall


    Philadelphia, PA

    King of Prussia


    Princeton, NJ

    Quaker Bridge Mall

Logo - http://photos.prnewswire.com/prnh/20150227/178536LOGO

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SOURCE Simon