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4-Traders Homepage  >  Equities  >  Nyse  >  Standard Motor Products, Inc.    SMP

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Standard Motor Products : TFI Envision Delivers Two Standard® Diesel Ad Campaigns

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09/14/2017 | 09:01am CET

Long Island City, NY, September 14, 2017 --(PR.com)-- Standard Motor Products turned again to TFI Envision to develop an ad campaign for their Standard® Diesel brand.

TFI Envision created a powerful ad campaign to position the Standard® Diesel brand as the "go to" line of diesel auto parts with an extensive line of unique products in many diesel categories. To define their place in the category, TFI Envision developed the “Bigger, Better, Diesel” Campaign.

The campaign was expressed in a series of ads in both print and digital (animated and static). The first ad: “The Road” visualized the toughness of the brand, in print, by showing a road crumbling in the wake of the brand and in digital by having the graphics "shutter" as though they were stamped firmly into the “road” background. The second ad: “Shadow” was developed to help the target audience understand that Standard has diesel parts for most diesel vehicles. Each part featured in an ad casts a shadow of the vehicle it should be installed in. This visual metaphor symbolizes that the part is one with the vehicle it belongs in. Both ad campaigns are currently running in all major automotive aftermarket trade publications, digital and print.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.

Contact Information:
TFI Envision, Inc.
Elizabeth P. Ball
203-845-0700
Contact via Email
www.tfienvision.com
203-919-6545

Read the full story here: http://www.pr.com/press-release/729616

Press Release Distributed by PR.com

Copyright © 2017 PR.com and its licensors , source US Press Releases

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Financials ($)
Sales 2017 1 103 M
EBIT 2017 95,4 M
Net income 2017 59,9 M
Debt 2017 -
Yield 2017 -
P/E ratio 2017 -
P/E ratio 2018 13,97
Capi. / Sales 2017 0,95x
Capi. / Sales 2018 0,92x
Capitalization 1 043 M
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Standard Motor Products, I Technical Analysis Chart | SMP | US8536661056 | 4-Traders
Technical analysis trends STANDARD MOTOR PRODUCTS, I
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Mean consensus OUTPERFORM
Number of Analysts 3
Average target price 54,0 $
Spread / Average Target 17%
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Managers
NameTitle
Eric Philip Sills President, Chief Executive Officer & Director
Lawrence I. Sills Executive Chairman
James J. Burke Chief Financial Officer & Executive Vice President
Ray Nicholas Chief Information Officer & Vice President
Richard S. Ward Independent Director
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