During the Volvo Ocean Race stopover in Cape Town, South Africa, SCA and Team SCA organized a tree-planting activity in cooperation with Greenpop; a local organization committed to reconnecting people with the planet through urban greening and re-forestation projects. Trees are rarely found in any of the underprivileged areas around Cape Town and an urban greening project like this creates awareness about sustainability and the important role trees play for the environment.

"As Europe's largest private forest owner, SCA has great knowledge about forestry and we produce forest products with a strong environmental profile. By engaging in tree-planting projects like the one we just had in Cape Town, we can ensure that our knowledge about sustainability and environmental protection is transferred to other parts of the world as well as we can give school children a memorable and fun day. It was a fantastic experience for all of us; SCA cares for people and nature and the activity we held was a perfect combination of that - the children were so happy, together we all danced and played while learning them more about the environment," says Josephine Edwall-Björklund, Senior Vice President Communications who headed the SCA group during the tree planting.

SCA and Team SCA formed groups with the students of Mseki Primary school and firmly planted the trees in the ground. Through a pledge the children from Mseki also committed themselves to care and look after their trees.


distributed by