The first of the new launches is the Lotus Protect/Tempo Protect. It contains an antibacterial formulation, which effectively reduces bacteria and viruses directly in the tissue and in that way protects from cross-contamination through the used tissue.

Markus Armbruster, European Marketing Director Hankies & Facial, says: 'This is a really exciting innovation. We received a lot of positive feedback when we presented this initiative to our trade partners earlier in 2015. They valued the relevance of the consumer insight behind the product and were looking forward putting it on their shelves.'

The product is available since September 2015 in Austria, Benelux, France, Germany and Switzerland.

Further countries will follow shortly after.A strong media campaign, including a TV commercial, is supporting Tempo Protect in Germany as of January 2016.

Tempo Light cube box: Real Tempo quality with three plies

It is already well-known that consumers appreciate premium hanky quality in a box, but at the same time they miss lighter tissues they can use for all the small jobs at home.

Gülnaz Meyenburg, Global Brand Innovation Manager, Innovation Team Core & Feel Better, says: 'With this insight, the innovation team started working on Tempo Light cube box, which contains three-ply tissues in the known and trusted Tempo quality (wash-machine resistant) and is tapping into a segment of the box business we have not yet addressed.

As a result, we now have a portfolio of boxed tissues offering different qualities - three or four plies - for different needs. On top of that, we have developed a design set-up, including the design routes Expressive, Nature and Style, which will enable easier navigation on the shelf.'

Tempo Light cube box is available since September 2015 in the following markets: Austria, Belgium, Germany, the Netherlands and Switzerland. Other markets will follow.

Best Tempo ever

For 85 years, the Tempo paper hankies have been synonym with quality and reliability. However, being a market and category leader also means that you constantly have to improve to secure your leading position. Extensive consumer research combined with R&D insights indicated room for improvement of Tempo's softness perception.

Gerald Duhen, Acting Global Technical Innovation Manager (R&D), says: 'Together with the mills and our paper making experts, we have developed a new Tempo quality, which is softer than ever before but still as strong as always. This combination makes it our best Tempo ever'. This new tissue quality will be rolled out across the entire Tempo brand portfolio.

The launch started in October 2015 in Austria, Benelux, Germany and Switzerland, followed by India, Italy, Morocco, and Tunisia.

SCA - Svenska Cellulosa AB issued this content on 19 February 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 19 February 2016 12:35:29 UTC

Original Document: http://www.sca.com/en/Media/News-features/2016/Consumer-insights-drive-three-innovative-product-launches/