NEW YORK, NY / ACCESSWIRE / July 14, 2017 / It was a good trading day on Thursday for retailers Target and J. C. Penney Company. J. C. Penney got a much-needed stock boost after the struggling retailer announced it would be adding toy shops to its brick and mortar stores. Target shares zoomed ahead after the store announced a better forecast than previously announced for its second quarter.

RDI Initiates Coverage on:

Target Corporation
https://ub.rdinvesting.com/news/?ticker=TGT

J. C. Penney Company, Inc.
https://ub.rdinvesting.com/news/?ticker=JCP

Target Corporation's shares closed up 4.80% on Thursday on trading volume roughly three times larger than usual. Shares started to gain higher after the retailer announced a better forecast for the second quarter. The retailer is now expecting a "modest increase" in Q2 comparable-store sales. Previously Target had predicted this metric would be negative. For the second quarter, Target has forecast earnings to hit more than the high end of 95 cents to $1.15. CEO Brian Cornell commented, "Following better-than-expected results in the first quarter, we've seen additional, broad-based improvement in traffic and category sales trends in the second quarter, despite continued challenges in the competitive environment. The launch of Cloud Island in May was a success, and our team will be rolling out four more exclusive brands across Home and Apparel in the next few months, in support of our plan to launch 12 new brands by the end of 2018."

Access RDI's Target Corporation Research Report at:
https://ub.rdinvesting.com/news/?ticker=TGT

J. C. Penney Company, Inc. had an explosive trading day yesterday as traders were excited to learn about the company's new toy shop idea that it would be implementing into all of its locations. The retailer announced on Thursday that it will be opening toy shops in all of its brick and mortar locations and strategically placing them next to the retailer's Disney Collection. The shops will include toys from brands that include Hasbro, and Mattel. Executive VP and chief merchant John Tighe said, "J.C. Penney has a nostalgic history of selling sought-after toys in our early Christmas catalogs, so we brought toys back last holiday season to see if they would resonate once again. We were extremely pleased by customer response and confidently made the decision to grow our toy assortment in stores and at JCPenney.com." Traders seemed so encouraged by this news despite the company also announcing yesterday that its CFO Ed Record would be stepping down next month. Shares closed up 7.79% yesterday.

Access RDI's J. C. Penney Company, Inc. Research Report at:
https://ub.rdinvesting.com/news/?ticker=JCP

Our Actionable Research on Target Corporation (NYSE: TGT) and J. C. Penney Company, Inc. (NYSE: JCP) can be downloaded free of charge at Research Driven Investing.

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