For Immediate Release: November 6, 2014

Contact: Karen B. Rhoads, Chief Financial Officer

The Buckle, Inc.

308/236-8491

The Buckle, Inc. Press Release Narrative for 11/06/2014

Our November 6, 2014, press release reported that comparable store sales, for stores open at least one full year, for the four-week period ended November 1, 2014, were down 4.4 percent in comparison to the prior year four-week period ended November 2, 2013. Total net sales for the four-week fiscal month were down 1.3 percent to $85.4 million compared to net sales of $86.6 million in the prior year four-week fiscal month, which ended on November 2, 2013.
On the men's side of the business, total sales for the four-week fiscal period ending November 1, 2014, were up approximately 3.0 percent in comparison to the prior year four-week fiscal period ending November 2, 2013. The men's business represented approximately 41.5 percent of total sales for the month versus approximately 40.0 percent in the prior year fiscal October. Strong categories on the men's side included denim and casual bottoms, woven shirts, and accessories. For the fiscal month, overall price points on the men's side of the business were up just slightly.
On the women's side of the business, total sales for the four-week fiscal period ending November 1, 2014, were down approximately 4.5 percent in comparison to the prior year four-week fiscal period ending November 2, 2013. The women's business represented approximately 58.5 percent of total sales for the month versus approximately 60.0 percent in the prior year fiscal October. Strong categories on the women's side included casual bottoms, woven and knit tops, and outerwear. For the fiscal month, overall price points on the women's side of the business were up approximately 1.0 percent.
Within the men's and women's categories combined, accessory sales for the fiscal month were up approximately 4.0 percent in comparison to the prior year fiscal October, while footwear sales were down approximately 3.5 percent. These two categories accounted for approximately 8.0 percent and 6.5 percent, respectively, of the current fiscal October's Net Sales. This compares with approximately 7.5 percent and 6.5 percent for each of these categories for the same period in the prior year. Average accessory price points were up approximately 3.5 percent and average footwear price points were up approximately 8.5 percent for the fiscal month.
UPT's were up approximately 2.5 percent and the average transaction value was up approximately 3.5 percent for the four-week fiscal month ended November 1, 2014, compared to the prior year four-week fiscal month ended November 2, 2013.
With the opening of three new stores during fiscal October, Buckle currently operates 461 retail stores in 44 states compared to 452 stores in 43 states as of November 6, 2013.
It is our Company policy not to provide any guidance on current sales or to project results for the next quarter. Additionally, any forward looking statements made during this commentary involve material risks and uncertainties and are subject to change based on factors which may be beyond the Company's control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Such factors include, but are not limited to, those described in the Company's filings with the Securities and Exchange Commission.

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