For Immediate Release: April 10, 2014

Contact: Karen B. Rhoads, Chief Financial Officer

The Buckle, Inc.

308/236-8491

The Buckle, Inc. Press Release Narrative for 4/10/2014

Our April 10, 2014, press release reported that comparable store sales, for stores open at least one full year, for the five-week period ended April 5, 2014, were down 1.8 percent in comparison to the prior year five-week period ended April 6, 2013. Total net sales for the five-week fiscal month were essentially flat at $106.6 million compared to net sales of
$106.7 million in the prior year five-week fiscal month, which ended on April 6, 2013.
On the men's side of the business, total sales for the five-week fiscal period ending April
5, 2014, were flat in comparison to the prior year five-week fiscal period ending April 6,
2013. The men's business represented approximately 40.0 percent of total sales for the month versus approximately 40.0 percent in the prior year fiscal March. Strong categories on the men's side included denim and casual bottoms, shorts, and accessories. For the fiscal month, overall price points on the men's side of the business were up approximately
2.5 percent.
On the women's side of the business, total sales for the five-week fiscal period ending April 5, 2014, were also flat in comparison to the prior year five-week fiscal period ending April 6, 2013. The women's business represented approximately 60.0 percent of total sales for the month versus approximately 60.0 percent in the prior year fiscal March. Strong categories on the women's side included casual bottoms, knit tops, sweaters, active apparel, skirts and dresses, and accessories. For the fiscal month, overall price points on the women's side of the business were down approximately 3.0 percent.
Within the men's and women's categories combined, accessory sales for the fiscal month increased approximately 2.0 percent in comparison to the prior year fiscal March, while footwear sales decreased approximately 4.0 percent. These two categories accounted for approximately 7.0 percent and 6.5 percent, respectively, of the current fiscal March's Net Sales. This compares with approximately 7.0 percent and 6.5 percent for each of these categories for the same period in the prior year. Average accessory price points were down approximately 7.0 percent and average footwear price points were up approximately 4.5 percent for the fiscal month.
UPT's were up approximately 4.0 percent and the average transaction value was up approximately 2.5 percent for the five-week fiscal month ended April 5, 2014, compared to the prior year five-week fiscal month ended April 6, 2013.
Buckle currently operates 450 retail stores in 43 states compared to 442 stores in 43 states as of April 10, 2013.
It is our Company policy not to provide any guidance on current sales or to project results for the next quarter. Additionally, any forward looking statements made during this commentary involve material risks and uncertainties and are subject to change based on factors which may be beyond the Company's control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Such factors include, but are not limited to, those described in the Company's filings with the Securities and Exchange Commission.

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