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The Procter & Gamble Company : Charmin Helps Take Guesswork Out of Finding Clean Public Restrooms for On-the-Go Consumers with SitOrSquat: Restroom Finder App

05/17/2012 | 09:05am US/Eastern

SitOrSquat Now Makes it Easier to Find and Rate Clean Public Restrooms Wherever You Are!

The Procter & Gamble (NYSE: PG) Charmin brand announces today the launch of its new and improved SitOrSquat: Restroom Finder mobile application, giving on-the-go consumers the ability to search for and rate restrooms across the country. The revamped SitOrSquat app helps take the guesswork out of finding a clean public restroom. New features include a simplified rating system and an easier way to log-in and share with others. The app is also available for the first time in a Spanish language version.

"Charmin doesn't just help at home, but also when people are out and about and need it most. SitOrSquat helps families find clean and comfortable bathrooms wherever they go. Why should anyone have to settle for anything less?" says Laura Dressman, P&G External Relations Manager for the Family Care team.

SitOrSquat also allows users to find restrooms equipped with specific features, such as changing tables and handicap access. Users can add a new location and then rate their experience by designating that restroom as a "Sit" (for an enjoyable bathroom) or a "Squat" (for a restroom that could be better) location, based on the cleanliness and overall experience. Consumers are encouraged to leave comments and add photos. For the first time ever, there will also be a Spanish language version of the app to help provide access for Charmin's growing number of Spanish-speaking consumers using a mobile device in Spanish.

Since the app's initial launch in 2008, SitOrSquat has quickly become known as a go-to resource for on-the-go consumers seeking a clean public restroom experience. Additionally, in its December/January issue, Parenting Magazine named SitOrSquat one of its best apps for moms.

The new SitOrSquat: Restroom Finder app is available for download to be used on an iPhone®, iPod Touch® and Android™. Formerly known as the SitOrSquat: Bathroom Finder app, the new app contains over 119,000 restrooms.

For more information on how to download the SitOrSquat: Restroom Finder by Charmin, please visit www.SitOrSquat.com.

About Charmin
Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit http://www.charmin.com/.

About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Procter & Gamble
Laura Dressman, +1-513-634-7363
Dressman.LP@pg.com
or
MSL
Patrick Rich, +1-646-500-7762
Patrick.Rich@mslgroup.com


© Business Wire 2012
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