The Procter & Gamble Company : Calling All Sports Moms: We Want You!

Febreze is giving ultimate sports moms the chance show their passion and win $20,000 for their child's sport training in the Mom vs. Stink Contest

Procter & Gamble's Febreze, a brand known for its odor eliminating and air freshening qualities, is asking moms across the country to bring out the foam fingers and face paint to compete for the chance to be the ultimate sports mom in the Mom vs. Stink Contest.

In support of the sports that muster up tough odors and the moms who tackle them, Febreze is offering a $20,000 grand prize as a means to send little athletes across the country to sports camp and help fund their athletic experiences.

"Anyone who grew up playing sports knows how much time, passion and effort moms put into their children's games," said Jeff Pierce, P&G Communications Manager. "We want to reward those moms and acknowledge their children's athletic passions through a fun and engaging contest."

Now through July 12^th, moms can enter this contest by simply visiting http://www.facebook.com/febreze/app_170380036428118 and uploading a photo showing how they are a super sports mom. Anything from a photo of a mom dressed from head to toe in their son's team colors or posing with their daughter's school mascot is accepted and creativity is encouraged.

Once submitted, the top 15 photo finalists will be chosen based on creativity, originality and appropriateness of theme and announced on the Febreze Facebook page. From July 20^th until August 1^st, Facebook fans will have the opportunity to vote on their favorite sports mom within that group of 15, and catapult five lucky moms into the semi-finals.

The five semi-finalist moms will then create a video showing how they tackle sports stink with Febreze, everything from spraying down sports uniforms with Fabric Refresher to using Febreze Car during game day. On September 14^th, fans will once again have the chance to vote for their favorite mom and the title of the ultimate sports mom will be determined by the number of votes each video receives.

On September 24^th the grand prize winner will be announced and awarded $20,000 to be used towards admission to their child's sports camp and the title of Ultimate Sports Mom.

For more information about Febreze, visit www.febreze.com or like us at www.facebook.com/febreze.

NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) AND CANADA (EXCL. QC), 18 YEARS AND OLDER WHO DID NOT PURCHASE ANY EQUIPMENT FOR PURPOSES OF ENTERING THE CONTEST. VOID WHERE PROHIBITED. Enter Contest by: July 12, 2012. For Official Rules and prize descriptions, visit http://febreze.promo.eprize.com/momvsstink/. Sponsor: The Proctor & Gamble Distributing, LLC, 1 Procter & Gamble Plaza, Cincinnati, OH 45202.

About Procter & Gamble [NYSE:PG]

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Procter & Gamble
Jeff Pierce, 513-945-6534
pierce.jw@pg.com
or
MSLGROUP
Kate Chernick, 646-500-7754
katherine.chernick@mslgroup.com

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