The Procter & Gamble Company : Calling All Sports Moms: We Want You!
07/05/2012| 11:00am US/Eastern
Febreze is giving ultimate sports moms the chance show their passion
and win $20,000 for their child's sport training in the Mom vs. Stink
Procter & Gamble's Febreze, a brand known for its odor eliminating and
air freshening qualities, is asking moms across the country to bring out
the foam fingers and face paint to compete for the chance to be the
ultimate sports mom in the Mom vs. Stink Contest.
In support of the sports that muster up tough odors and the moms who
tackle them, Febreze is offering a $20,000 grand prize as a means to
send little athletes across the country to sports camp and help fund
their athletic experiences.
"Anyone who grew up playing sports knows how much time, passion and
effort moms put into their children's games," said Jeff Pierce, P&G
Communications Manager. "We want to reward those moms and acknowledge
their children's athletic passions through a fun and engaging contest."
Now through July 12th, moms can enter this contest by simply
and uploading a photo showing how they are a super sports mom. Anything
from a photo of a mom dressed from head to toe in their son's team
colors or posing with their daughter's school mascot is accepted and
creativity is encouraged.
Once submitted, the top 15 photo finalists will be chosen based on
creativity, originality and appropriateness of theme and announced on
the Febreze Facebook page. From July 20th until August 1st,
Facebook fans will have the opportunity to vote on their favorite sports
mom within that group of 15, and catapult five lucky moms into the
The five semi-finalist moms will then create a video showing how they
tackle sports stink with Febreze, everything from spraying down sports
uniforms with Fabric Refresher to using Febreze Car during game day. On
September 14th, fans will once again have the chance to vote
for their favorite mom and the title of the ultimate sports mom will be
determined by the number of votes each video receives.
On September 24th the grand prize winner will be announced
and awarded $20,000 to be used towards admission to their child's sports
camp and the title of Ultimate Sports Mom.
For more information about Febreze, visit www.febreze.com
or like us at www.facebook.com/febreze.
NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES
(D.C.) AND CANADA (EXCL. QC), 18 YEARS AND OLDER WHO DID NOT PURCHASE
ANY EQUIPMENT FOR PURPOSES OF ENTERING THE CONTEST. VOID WHERE
PROHIBITED. Enter Contest by: July 12, 2012. For Official Rules and
prize descriptions, visit http://febreze.promo.eprize.com/momvsstink/.
Sponsor: The Proctor & Gamble Distributing, LLC, 1 Procter & Gamble
Plaza, Cincinnati, OH 45202.
About Procter & Gamble [NYSE:PG]
P&G serves approximately 4.4 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in about
80 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Procter & Gamble
Jeff Pierce, 513-945-6534
© Business Wire 2012