September 3, 2014, Shanghai - Shanghai Disney Resort today revealed the float design for its debut appearance at the 2014 Shanghai Tourism Festival parade. Featuring favorite Disney characters, world-class performances, and traditional Chinese art, Shanghai Disney Resort's first appearance at the international festival will add a unique Disney entertainment element to this popular event.

The float's centerpiece, a shimmering Disney castle, is surrounded by jewel tones and a flowing, red Chinese paper-cut "ribbon" embedded with hidden Mickey patterns. The brightly colored Shanghai Disney Resort "Happy Dream" float adds a touch of Disney magic to the cultural celebration.

Disney's iconic live entertainment will add vibrancy to the festive float. High-energy dancers will kick up their heels to a Mandarin Chinese version of Disney's classic "A Dream is a Wish Your Heart Makes" from the internationally-acclaimed Disney animated film Cinderella. The vocals were recorded by Chinese talent especially for the festival's grand opening.

"The float is the product of design work by an international team of Disney experts including Chinese designers. Together with our live performance, we are excited to demonstrate our commitment to bring the Disney experience to the people of China, even before we officially open Shanghai Disney Resort," said Laurie Jordan, vice president, Shanghai Disney Resort Entertainment. "We are thrilled to support the Shanghai Tourism Festival for the first time and to help promote the city as an international tourism destination."

For nearly 60 years, Disney has been the leader in world-class parks and resorts and is a trusted provider of quality family entertainment around the globe. Shanghai Disney Resort - created for the people of China to treasure their happiest memories with family and friends - will continue to bring classic Disney stories to life through creativity, innovation and technology. 

The Shanghai Disney Resort "Happy Dream" float will make its debut on Saturday, September 13, at the opening parade for the 25th Shanghai Tourism Festival.  After the opening parade, it will set out on a city-wide showcase in selected districts from September 14 to October 6 for more people to enjoy.

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About Shanghai Disney Resort

The resort is a joint venture between The Walt Disney Company and Shanghai Shendi Group comprised of two owner companies (Shanghai International Theme Park Company Limited and Shanghai International Theme Park Associated Facilities Company Limited) and a management company (Shanghai International Theme Park and Resort Management Company Limited).  Shanghai Shendi Group holds 57% of the shares and Disney holds the remaining 43% of shares of the owner companies.  Disney has a 70% stake and Shanghai Shendi Group has a 30% stake in the joint venture management company.  The management company is responsible for creating, developing and operating the resort on behalf of the owner companies.

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