Dentsu Inc. said Tuesday it has punished 17 senior officials for improper practices at the Japanese advertising giant, including overcharges, that are related to online ad services worth over 114 million yen (USD 1 million).
Of the 997 cases of online ad services in question, Dentsu padded bills in 40 cases involving 10 clients by 3.38 million yen in total by not running ads as contracted, according to the outcome of a probe conducted after the company's overcharging scandal came to the fore in September.
Other wrongdoings included falsification of daily data of ad publication in reports to clients, Dentsu said. The Tokyo-based company launched the probe after being queried about improper billing by Toyota Motor Corp.
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