NEW YORK, NY / ACCESSWIRE / August 28, 2017 / Twitter's shares had a day in the red on Friday after a Jefferies analyst made comments about rival Facebook being the clear winner in social media and after downgrading the stock and slashing its price target. Shares of Facebook also closed in the red despite the positive remark from analyst and after the company announced it has hired a new consultant.

RDI Initiates Coverage on:

Twitter, Inc.
https://rdinvesting.com/news/?ticker=TWTR

Facebook, Inc.
https://rdinvesting.com/news/?ticker=FB

Twitter, Inc.'s shares closed down 1.42% this past Friday after an analyst at Jefferies downgraded the company. Analyst Bent Thill has downgraded the stock to "hold" from "buy" and cut its price target from $20 to $16. According to Thill, both Facebook and Alphabet "have much stronger digital video propositions for advertisers with much larger and more engaged user bases." He has even called Facebook the clear winner in social media. "TWTR's global platform has broad user engagement, but monetization is slipping. In social we see a clear winner in FB." He also said, "TWTR's push to be a digital live video provider is interesting, but we note that bigger competitors such as FB & GOOGL have much stronger digital video propositions for advertisers with much larger and more engaged user bases, deeper granular data for targeting, and proven return on advertiser investment." The analyst didn't put a "sell" rating on the stock and explained by saying, "We believe recent management changes could help improve the declining [average revenue per user] in the near term. We will pay close attention to advertiser sentiment over coming months and effectiveness of live video."

Access RDI's Twitter, Inc. Research Report at:
https://rdinvesting.com/news/?ticker=TWTR

Facebook, Inc.'s shares closed down a modest 0.85% on Friday. There were several exciting things going on for the company on Friday. During a downgrade on rival Twitter, a Jefferies analyst said that Facebook was the clear winner in the social media space. Facebook also announced that it has hired New York Times public editor Elizabeth Spayd as a consultant to help the company manage key areas of public interest. This includes false news, controversial content and fake news, as well as terrorism and digital privacy on the site. A company spokesperson said, "She's well suited to help us push our own limits when it comes to talking about issues."

Access RDI's Facebook, Inc. Research Report at:
https://rdinvesting.com/news/?ticker=FB

Our Actionable Research on Twitter, Inc. (NYSE: TWTR) and Facebook, Inc. (NASDAQ: FB) can be downloaded free of charge at Research Driven Investing.

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