Twitter has made another significant addition to its top team by hiring Joe Benarroch, a senior executive from NBCUniversal. This move is part of Elon Musk's ongoing efforts to revitalize the social media platform. Benarroch will be focusing on business operations.

This appointment closely follows the recent announcement of Linda Yaccarino, head of advertising at NBCUniversal, becoming the new CEO of Twitter. Musk, the current CEO, will continue to have a close involvement with the company. In related news, it was reported that Ella Irwin, Twitter's second head of trust and safety under Musk's ownership, has resigned.

Irwin took on the role after Yoel Roth, the previous head, left in November 2022 shortly after Musk acquired the company. The head of trust and safety is responsible for content moderation, which has gained significant attention since Musk took over. While the specific reasons behind Irwin's resignation are unclear, it coincided with Musk publicly criticizing a content moderation decision made on Twitter.

Musk himself will remain involved with the company as executive chairman and chief technology officer.