PRESS RELEASE 11th APRIL 2013
FINANCE CONTACT: DANIEL SFEZ TEL.: +33 (0)1 53 19 21 40 - EMAIL: DANIEL@WEBORAMA.COM CORPORATE CONTACT: ALAIN LEVYTEL.: +33 (0)1 53 19 21 40 - EMAIL: ALAIN@WEBORAMA.COM
WEBORAMA: 5% GROWTH IN CONSOLIDATED REVENUE FOR Q1 2013
The consolidated revenue of Weborama for the first quarter of 2013 increased to € 5,607 K, compared with € 5,334 K for the same period in 2012 (excluding Hi-Media UK), representing a 5% growth.
Within the display market which was sluggish during the first quarter of 2013, Weborama continued its growth in the data field. The company now offers a radical innovation: data driven display campaign management. This solution integrates all the technologies (Adserving/Analytics) and expertise (Big Data, Optimisation). It allows the new display ecosystem to be used in such a way as to optimise media investment. Projects are underway in the telecoms, banking and leisure sectors.
Disneyland Paris is one of the first in implementing data strategies intended to optimise media activities for each target market. Weborama enabled the brand to deepen its knowledge of the visitors to its website.
In France, TF1 Publicité (the advertising arm of French broadcaster TF1) opted to use Weborama's data expertise in order to create the first behavioural targeting offering for catch up TV. This offering enables TF1 to target, on behalf of its advertising clients, best-fit segments pre-defined
with Weborama.
During this period, international business, for the first time, accounted for more than half (51%) of
the company's revenue.
The Technology business unit of Weborama Russia made great progress. The first operations from
Russia were conducted in the Ukrainian market.
Website: www.weborama.com
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