La Redoute has selected Weborama SA as partner in the implementation of its data management platform. The online retailer has picked the Weborama's digital monitoring products (DMP) module Weborama Audience Manager to enable collection, selection and management of prospect and customer data, and to liven up its online marketing offer. The selection of Weborama Audience Manager followed a six-month trial period in which La Redoute had the opportunity to assess the benefits of the platform via a series of test scenarios.