PRESS RELEASE:10th JUNE 2013

PRESS CONTACT:MARION FURÉ,LES ROIS MAGES- +33 (0) 14110 08 00- EMAIL:MARION.FURE@LESROISMAGES.FR WEBORAMA CONTACT: MILENA KORALCZYK- +33 (0) 15319 4186- EMAIL: MKORALCZYK@WEBORAMA.COM

WEBORAMA:DATA ADVERTISING INTELLIGENCE

Weborama deploys its DATA offer to the major players in the advertising market. The results of the first customer, advertiser and publisher cases, display proof of the effectiveness of data in digitai marketing.
Big Data has become a major preoccupation for businesses. For 15 years, Weborama has collected processed, analysed and organised data. lts European database is today made up of 100 million profiles of internet users.
Several major players in the market have opted to take advantage of Weborama's data expertise. Amongst them are the publishers Le Bon Coin and TFl Publicité, and the advertisers Bouygues Telecom and Disneyland Paris.

"As we/1 as the challenge of the storage and processing of data, the main issue today is to make it a/ways useful and a/ways relevant", states Alain Levy, Weborama's CEO. "Our semantic vision of the Internet allows us humanise data, to "make it speak", thanks to the skills of our scientific data teams, mathematicians, data strategists, data consultants, computational linguists, statisticians and developers."

Weborama's data offering aimed at advertisers is based around the use of 1'1 party data, incorporating the collection, structuring and profile analysis stages, in order to identify the high performing audience segments. This improvement of performance is confirmed by the first business case. Enhancement by Weborama 3'd party data allows this system to be operated and deployed throughout the digitai ecosystem, which significantly increases the performance and power of media campaigns.
Weborama's data offer for publishers allows them to segment their audience. They can access
a complete analysis of the behavioural and socio-demographic profile of their website, in order to create a 100% targeted offer, based on ad hoc targets, in addition to the contextual offer.
The issues: upgrading of the inventory, clearing of space, increase in CPMs and widening of customer scope.
In accordance with the legislation, Weborama ensures that the confidentiality of personal data is respected.
In order to share its version of Big Data, Weborama is today issuing "Data according to Weborama", a document presenting in detail its approach to Big Data and the possibilities for its application for online advertising.

*Data belonging to the advertiser an d originating from different sources, such as CRM, media campaigns and website.

Oweborama

WEBORAMA: WEBORAMA: FROM DATATO VALUE

Weborama is the E uropea n leader in the management, distribution and tra c king of targeted online advertising, focu sing an Data,

Tec hn ology and Me dia opera tions. Since its founda tion in 1998 in Paris, the company provides ave r 300 key adve rtiser s and a ge nc ies with innovative solution s to manage and optimise their online marketing investments in Fran ce, Spain, Italy, Portugal, the Netherlands, the UK and Russia.

Weborama ha s been listed an the Alternex t market (ALWEB) sin ce June 2006. Weborama re corded revenues of € 24.3M in 2012.

Webs it e: www.webcra m a .c orn

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