WEIS MARKETS, INC. Monday, June 30th, 2014
Kid-sized grocery store encourages exploration and teaches children to make healthy food choices
BINGHAMTON, NY (JUNE 30, 2014) - The Discovery Center, a hands-on interactive children's museum, and Weis Markets celebrated the grand opening of a new interactive exhibit with a ribbon cutting ceremony held this morning at The Discovery Center. The Weis Markets Exhibit is a fully-stocked kid-sized grocery store where children can have fun exploring the shelves and filling their carts with fruits and vegetables, dairy products, seafood selections, delicious deli offerings and other healthy choices.
The Weis Markets Exhibit is the one grocery store where kids are encouraged to touch everything. After all, these are the next generation of grocery shoppers who will learn how to shop smart in this playful space. The new Weis Markets Exhibit replaces an older grocery store exhibit and features updated fixtures, products, registers, graphics and lighting.
This is the first children's interactive exhibit that the Sunbury, Pennsylvania based grocery chain has sponsored."We are pleased to welcome the shoppers of tomorrow to our Weis Markets Exhibit at The Discovery Center," said Mike Umstead, Weis Markets' District Manager. "When you watch children in our exhibit, you can see them having fun and appreciate their sense of wonder. You can tell they've already learned a lot from watching their parents shop."
The ribbon cutting took place during The Discovery Center's Wizard of Oz Summer Carnival, a festival celebrating the official start of the summer season. The Wizard of Oz Summer Carnival featured contests, games, prizes, rides and wizardly crafts and activities, and entertainment from DJ Mo Reese, music by Jared Campbell, Magical John the Wizard, and Johnson City High School's Sophisticats Wizard of Oz performance.
For more information about The Discovery Center exhibits and events, please visit TheDiscoveryCenter.org.
About The Discovery Center of the Southern Tier
The Discovery Center is a hands-on interactive children's museum located in Ross Park next to the Binghamton Zoo. The 22,500-square-foot center was created for, with and by children. It has 30 play and learn exhibits that children can dig, drive, fly, shop, hop, perform and paint their way through.
About Weis Markets
Founded in 1912, Weis Markets is a Mid Atlantic food retailer operating 165 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia. For more information, please visit: WeisMarkets.com or Facebook.com/WeisMarkets.
The Discovery Center of the Southern Tier, Inc.
60 Morgan Road, Binghamton, NY 13903 www.TheDiscoveryCenter.org
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