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4-Traders Homepage  >  Equities  >  Nyse  >  Weis Markets, Inc.    WMK

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Weis Markets : educates Valley children through interactive tours

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03/19/2017 | 06:19pm CET

March 19--SELINSGROVE -- Pizza, lobster, produce and more were just a few things on the minds of 20 preschool children who took a tour of Weis Markets in Selinsgrove on Feb. 21.

During the students' 90-minute tour, they learned how to make pizza, decorate cupcakes, make floral arrangements, scan items and learned how milk and eggs get from the farm to the store. They were also able to meet a lobster from the seafood section and participate in a produce color activity.

"This is fantastic," said Laurie Kirchner, teacher at Snyder Union Mifflin Child Development's Pre-K Counts Program in Middleburg. "We have had nutritionist come in from Weis last year, but it's amazing for these kids to come in here and be hands on."

The Supermarket Tour is geared towards pre-k, kindergarten and first-grade students. During this tour the kids visit different departments in the store and learn about how it works. To date, Weis has conducted more than 1,200 tours for more than 18,000 children, according to Kathryn Long, Healthy Living Coordinator.

Another program called the Weis Mystery Tours is a free in-store field trip program for children in second, third and fourth grades.

"It teaches them about the importance of good nutrition and encourages daily physical activity," said Long. "The kids dress up as detectives and visit different stations around the store to gather clues to solve the Case of the Missing Energy. To date, we've conducted over 1,200 tours for more than 18,000 children."

Not only are the tours fun and educational for children, the employees at Weis Markets enjoy them, too.

"The kids seem to love it," said cashier and tour guide Hope Gibbs. "We have lots of fun, too. We kind of act like kids sometimes, too."

For example, Gibbs presents the children with a variety of fruit and vegetables. They are asked to identify the type of food and its color, and then place it in the basket of its corresponding color.

Other healthy living initiatives from Weis, according to Long, are as follows:

Healthy Bites Magazine

Facebook Live videos regarding food and recipes related to the season or hot topics

In-store dietitians.

Partnering with local hospitals and doctors for eventsFounded in 1912, Weis Markets operates 204 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York, Virgina and West Virginia. In the Valley, Weis employs more than 2,000 part- and full-time people through the stores, support center, dairy and ice cream, meat and distribution.

Email Justin Strawser at jstrawser@dailyitem.com. Follow him on Twitter @JustinLStrawser.


(c)2017 The Daily Item (Sunbury, Pa.)

Visit The Daily Item (Sunbury, Pa.) at www.dailyitem.com

Distributed by Tribune Content Agency, LLC.

© Tribune Content Agency, source Regional News

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Jonathan H. Weis Chairman, President & Chief Executive Officer
Kurt A. Schertle Chief Operating Officer
Scott F. Frost Chief Financial Officer, Treasurer & Senior VP
R. Gregory Zeh Chief Information Officer & Vice President
Harold G. Graber Secretary, Director, & Senior VP-Real Estate
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