Xinhuanet.com, Nanjing Jiangsu, 6th Nov. 2012 ( Reporter of
Xinhua News Agency, Hua Weilie) Founded in 1989, XCMG has
been a market leader in the engineering machinery industry of
China for 23 years. At present, ranking No. 5 in the world's
engineering machinery industry, it is a large scale
enterprise group in the engineering machinery industry of
China with the largest scale, the most diversified products,
the strongest competitiveness and the greatest influence. The
turnover of XCMG increased from RMB 386 million yuan when it
was just founded, to more than RMB 87 billion yuan in 2011,
ranking No.1 among its counterparts. Mr Wang Min,
representative of the 18th CPC National Congress, president
of XCMG received the interview by Xinhua News Agency.
Reporter: In 2012, XCMG put itself in the ranks of the Top 5
in the world's engineering machinery industry, which has
enhanced the market share and the brand image of high-end
equipment manufacturing of China. What do you think
constantly drives XCMG forward and what makes it a
world-class enterprise?
Wang Min: At present, the international economy is on the
downward trend, and growth of both external and internal
demand is slowing; however, thanks to three magic weapons,
XCMG has made growth against the trend.
First, it's technological innovation. Technological
innovation is the primary magic weapon that enables XCMG to
be No. 1 in China's engineering machinery industry in the
consecutive 23 years. In recent years, XCMG has transferred
from low-end assembling to high-end manufacturing by
mastering a series of core technologies through technological
reform and innovation. XCMG has spent more than RMB 1 billion
yuan on R & D annually in latest years, and in 2011, its
expenditure on R & D accounted for 5.7% of its turnover.
Second, it's internationalization strategy.
Internationalization is the core of the development of XCMG.
At present, XCMG is building overseas manufacturing bases in
Poland, Brazil and other countries. It has 10 overseas
components centers in countries such as Sri Lanka, Venezuela,
etc, more than 100 international distributors and more than
500 contracted service providers, which makes a better and
better overseas service network and remarkably enhances its
service performance. XCMG's products have been sold to 147
countries and regions, ranking No. 1 in the engineering
machinery industry in terms of earning foreign exchange
through export.
Third, it's talented personnel. XCMG has more than 4000
personnel who specialize in R & D and process research, and
it boasts more than 80 technical elites in the high-end
engineering machinery industry. XCMG's National-Class
Technology Center is always ranking No. 1 in the assessment
by National Development and Reform Commission. Meanwhile,
with its R&D centers located throughout the world, XCMG is
trying to provide strong intelligence support for its
development by making full use of global talents resources so
as to become a world-class enterprise.
Reporter: In June this year, XCMG's four bases including All
Terrain Crane Base, Loader Intelligence Base, Concrete Pump
Base and Concrete Mixer Base were officially put into use.
The four bases are the largest in the world, with the
state-of-the-art process and technology and the strongest
capability of lean production. What do you think these four
bases mean to XCMG? What are the highlights?
Wang Min: When the four bases reach the designed capability,
the total capacity will be increased by RMB 40 billion yuan,
equaling to creating a new XCMG. It symbolizes a vital
industrial upgrading and strategic transformation of XCMG in
the 12th Five-Year Plan. By establishing these four bases,
XCMG has upgraded the traditional industry by pushing forward
the deep integration of informatization and industrialization
as well as promoted the industrial transformation and
upgrading and the change of its development mode.
With years' experience in the engineering machinery industry,
XCMG's four bases have displayed new shining points in the
new stage. First, with highly integrated, flexible,
intelligent and full digital management, XCMG has obtained
the capability of lean production and quality manufacturing
that can be compared to world-class enterprises. It is
committed to constructing a high-end national industry by
adhering to following the path of new type industrialization
with the characteristics of high efficiency, energy
reservation and environmental protection; second, XCMG has
made a breakthrough in the brand-new manufacturing model of
manufacturing 6 - ton plus large tonnage loaders, 120 - ton
plus super large tonnage cranes in bulk; third, with the
technology of Germany Schwing, XCMG has launched a brand-new
plate of complete set of concrete machinery, which has great
potential for growth and strong capability.
Reporter: After XCMG ranks No. 1 among the Top 10 of the
global movable cranes by surpassing LIEBHERR, it is aimed at
building No. 1 Brand of the global cranes. How does XCMG
defeat its strong competitors and become No. 1 in the global
crane market?
Wang Min: For many years, XCMG has been committed to studying
the core technology of cranes, deeply combining the
engineering application with clients' demand and constantly
building core competitiveness. It sets its goal of becoming
No. 1 brand among the global cranes by emphasizing on the Six
Highlights.
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