Yamaha Motor : to Launch New Model ATVs into North America, 2016 models including new Grizzly scheduled for release
June 04, 2015 at 11:29 pm EDT
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IWATA, June 5, 2015 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announces that it will begin the release of its 2016 year North American market ATV (All-Terrain Vehicle) models from June 2015. The range of ATVs, which are highly popular in the North American market, is made up of the new 'Grizzly', the flagship utility model, the new 'Kodiak 700', our volume segment utility model, and the 'Raptor 90' model, aimed at youth customers.
The 'Grizzly' is a utility model principally used for recreational purposes, such as fun rides and hunting on forestry roads and rocky areas. Its main features include 1) newly-designed front and rear fenders, 2) front and rear suspension and 26-inch tires that deliver superior maneuverability and a comfortable ride, 3) a newly-designed DOHC 708cc fuel-injected engine that boasts high-torque yet easy to handle output and natural engine braking, and 4) newly-designed LED headlights and handle-mounted lights.
The 'Kodiak 700' is a utility model principally for practical field applications. Apart from the new design, it features increased functionality and convenience by sharing the 708cc fuel-injected engine, dust- and water-proof rear brakes, and handle-mounted lights (limited to models equipped with EPS) etc. with the Grizzly. The 'Raptor 90' model is aimed at youth customers (aged 10 and over), and features sporty handling characteristics, and increased ride comfort and ease of operation.
As none of these models are able to be registered to obtain license plates, they cannot be driven on public roads.
With its large expanses of ranches and other agricultural land, rough terrain and many unsealed roads, the North American market accounts for approximately 60% of the global demand for ATVs. Yamaha Motor provides a wide range of model variations, from commercial to sports types, to cover a wide variety of customer requirements.
Yamaha Motor Co., Ltd. specializes in the construction and marketing of motorcycles, all terrain vehicles and boats. The group also develops engine manufacturing activity. Net sales break down by family of products as follows:
- sale of motorcycles (65.3%): 4.8 million units sold in 2022. Yamaha Motor Co., Ltd. also offers all-terrain vehicles, off-road recreational vehicles, snowmobiles and electric bicycles;
- manufacturing of marine motor equipment and watercraft (23%): ooutboard engines, jet skis, fishing boats, utility boats, etc. ;
- sale of industrial machines and robots (5.2%);
- provision of financial services (2.8%);
- other (3.7%): primarily golf carts, snow blowers, generators and multi-purpose engines and automobile engines and components.
Net sales are distributed geographically as follows: Japan (7.3%), Asia (40.1%), North America (25.3%), Europe (13.9%) and other (13.4%).