Happy Chinese New Year! On March 3, Zoomlion - the world's leading heavy equipment manufacturer - held its 2015 New Year Good Start Ceremony, where each employee received a gift from the company.

At the ceremony, held at Zoomlion's headquarters, company Chairman Zhan Chunxin encouraged every member of staff to achieve new feats in the New Year and adopt a new spirit and resolve to start afresh and reap new and greater rewards.

At the ceremony, Senior President Zhang Jianguo presented the company flag to marketing representatives, signaling the start of the New Year's work.

Immediately after the ceremony, all staff, including members of the marketing team, returned to their posts to start work on creating new prospects for the company and writing a new chapter in Zoomlion's history. Meanwhile, workers on the busy production lines at Zoomlion's various industrial parks watched every detail, as the first signs of spring appeared at the high-end equipment manufacturer.

There are thriving scenes such as Zoomlion's continued upgrading and its march toward becoming more international in scope, and the Good Start Ceremony displayed the fearless confidence and determination of Zoomlion's staff.

In terms of construction machinery, 2014 was a challenging year, but also a key year in which Zoomlion seized opportunities and implemented its strategic transformation. In 2015, Zoomlion will seize opportunities as part of its "One Belt and One Road" strategy, continue to allocate resources across the globe, and bravely stand at the forefront of new industry trends. Having ushered in the New Year, Zoomlion is once again focused on the task of emerging as the global industry leader.

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