Barbara Goose
Sales & Marketing at Rocket Software, Inc.
Profile
Barbara Goose, SVP, CMO of John Hancock, has more than 20 years of experience in the digital marketing space, having led innovative and strategic programs that built brand equity for national and multi-national brands.
Previously, she served as CMO of Altisource, where she launched an online real estate platform, led re- branding efforts, established an in-house creative team, and delivered innovative solutions to build engagement among key audiences for Altisource’s businesses.
Prior to that, Barbara had been President of DigitasLBi Boston and Detroit, where she was responsible for the overall growth of both offices as well as the strategy and execution of client programs.
Under her leadership, DigitasLBi Boston experienced significant growth to become Greater Boston’s largest agency.
She also helped establish the DigitasLBi office in Detroit through her leadership of the agency’s work with General Motors.
A community and industry leader, Barbara currently serves on the board of Cradles to Crayons, a post she has held for six years.
She previously served as chair of the New England AAAA (American Association of Advertising Agencies), and on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce, and the Citi Arts Center/Wang Center.
Named one of the Boston Business Journal’s “Power 50” two years in a row, she holds an MBA from Harvard University and a BA in Economics from the University of Pennsylvania, and has completed McKinsey’s Business Analyst program.
Barbara Goose active positions
| Companies | Position | Start |
|---|---|---|
Rocket Software, Inc.
 Rocket Software, Inc. Information Technology ServicesTechnology Services Rocket Software, Inc. engages in the development of software products for corporations, government agencies, and other organizations. It offers Rocket Aldon, Rocket BlueZone ,Rocket LegaSuite, Rocket MultiValue Integration Server, Rocket TRUfusion Enterprise, Rocket UniVErse, Rocket API, Rocket D3, Rocket iCluster, Rocket Servergraph, Rocket UniData, and Rocket z/Trim. The company was founded by Andrew J. Youniss on April 16, 1990 and is headquartered in Waltham, MA. | Sales & Marketing | 2021-08-31 |
John Hancock Financial Services, Inc.
 John Hancock Financial Services, Inc. Life/Health InsuranceFinance John Hancock Financial Services, Inc. provides life insurance, wealth management and other investment solutions. Its products include annuities, mutual funds, long-term care, life insurance and college savings. The company was founded in 1862 and is headquartered in Boston, MA. | Corporate Officer/Principal | 2016-09-30 |
Glasswing Ventures LLC
 Glasswing Ventures LLC Investment ManagersFinance Glasswing Ventures LLC (Glasswing Ventures) is a venture capital firm founded in 2015 by Rudina Seseri and Rick Grinnell. The firm is headquartered in Boston, Massachusetts. | Consultant / Advisor | - |
Former positions of Barbara Goose
| Companies | Position | End |
|---|---|---|
DigitasLBi, Inc.
 DigitasLBi, Inc. Miscellaneous Commercial ServicesCommercial Services Part of Publicis Groupe SA, DigitasLBi, Inc. is a company that provides digital marketing services. The company is based in New York, NY. | Corporate Officer/Principal | 2014-07-10 |
| GENERAL MOTORS COMPANY | Private Equity Investor | 2011-12-30 |
Veridiem, Inc.
 Veridiem, Inc. Packaged SoftwareTechnology Services Veridiem, Inc. provides marketing resource management software, which enables companies to plan, measure and optimize the return on marketing investments. | Sales & Marketing | - |
| ALTISOURCE PORTFOLIO SOLUTIONS S.A. | Sales & Marketing | - |
Digitas, Inc.
 Digitas, Inc. Miscellaneous Commercial ServicesCommercial Services Digitas, Inc. provides digital and interactive marketing services to the Internet-based and e-commerce companies. The company also provides cross-channel communications to clients. Its services include customer acquisition, cross-sell, loyalty, affinity and customer care operations. The company was founded by Robert L. Cosinuk in 1999 and is headquartered in Boston, MA. | Director/Board Member | 2011-04-24 |
Training of Barbara Goose
| Harvard Business School | Masters Business Admin |
| University of Pennsylvania | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 2 |
|---|---|
| ALTISOURCE PORTFOLIO SOLUTIONS S.A. | Finance |
| GENERAL MOTORS COMPANY | Consumer Durables |
| Private companies | 6 |
|---|---|
Digitas, Inc.
Digitas, Inc. Miscellaneous Commercial ServicesCommercial Services Digitas, Inc. provides digital and interactive marketing services to the Internet-based and e-commerce companies. The company also provides cross-channel communications to clients. Its services include customer acquisition, cross-sell, loyalty, affinity and customer care operations. The company was founded by Robert L. Cosinuk in 1999 and is headquartered in Boston, MA. | Commercial Services |
DigitasLBi, Inc.
DigitasLBi, Inc. Miscellaneous Commercial ServicesCommercial Services Part of Publicis Groupe SA, DigitasLBi, Inc. is a company that provides digital marketing services. The company is based in New York, NY. | Commercial Services |
Veridiem, Inc.
Veridiem, Inc. Packaged SoftwareTechnology Services Veridiem, Inc. provides marketing resource management software, which enables companies to plan, measure and optimize the return on marketing investments. | Technology Services |
Rocket Software, Inc.
Rocket Software, Inc. Information Technology ServicesTechnology Services Rocket Software, Inc. engages in the development of software products for corporations, government agencies, and other organizations. It offers Rocket Aldon, Rocket BlueZone ,Rocket LegaSuite, Rocket MultiValue Integration Server, Rocket TRUfusion Enterprise, Rocket UniVErse, Rocket API, Rocket D3, Rocket iCluster, Rocket Servergraph, Rocket UniData, and Rocket z/Trim. The company was founded by Andrew J. Youniss on April 16, 1990 and is headquartered in Waltham, MA. | Technology Services |
John Hancock Financial Services, Inc.
John Hancock Financial Services, Inc. Life/Health InsuranceFinance John Hancock Financial Services, Inc. provides life insurance, wealth management and other investment solutions. Its products include annuities, mutual funds, long-term care, life insurance and college savings. The company was founded in 1862 and is headquartered in Boston, MA. | Finance |
Glasswing Ventures LLC
Glasswing Ventures LLC Investment ManagersFinance Glasswing Ventures LLC (Glasswing Ventures) is a venture capital firm founded in 2015 by Rudina Seseri and Rick Grinnell. The firm is headquartered in Boston, Massachusetts. | Finance |
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