Profile
For more than 30 years Bob has been upending convention while transforming brands, growing sales, and expanding share.
His reputation for thinking both big and strategically has been recognized with more than 20 national and regional advertising and communications awards.
His strategies helped Circuit City overtake Best Buy, Amazon and Walmart in share and sales in the $4 billion TV category.
His data-drive ideation on Circuit City’s Innovation team led to a new store concept.
In Bob’s first startup, he led the sales force and the marketing department to become Virginia’s Small Business of the Year and was featured on the Inc. 500 Fastest Growing Companies list three years in a row.
Tactically, Bob is responsible for many ‘firsts’- the first use by a national retailer of on-campus SMS messaging to market to college students, first use of an app to give mobile users to opportunity to create their own Chihuly glass art, the first partnership with best-selling author Patricia Cornwell for a custom mystery to sell beer, the first appearance of the Virginia Wine Industry in Wine Spectator, the first use of Augmented Reality in partnership with Starbucks.
Most recently, Bob’s marketing strategies resulted in more than 7 billion media impressions in 12 months with stories in the New York Times, Wall Street Journal, Rolling Stone Magazine, USA Today and more… for a tiny start up in the middle of nowhere.
Bob has taught two senior level university courses: ACUMEN (the business of advertising), and EMPATHY (the art & science of account management).
Bob holds a B.A from the University of Miami and a Masters Degree from the University of Florida.
Bob Tarren active positions
Companies | Position | Start |
---|---|---|
Beachside Capital LLC
Beachside Capital LLC Investment ManagersFinance Beachside Capital LLC (Beachside Capital) is a private equity firm founded in 1986 by Michael Schreiber. The firm is headquartered in Westport, Connecticut. | Consultant / Advisor | - |
Tarrenthinks | President | 2020-01-31 |
Former positions of Bob Tarren
Companies | Position | End |
---|---|---|
Arkansas Museum of Fine Arts | Sales & Marketing | 2022-03-31 |
El Dorado Festivals & Events, Inc. | Sales & Marketing | 2019-11-30 |
Virginia Museum of Fine Arts
Virginia Museum of Fine Arts Other Consumer ServicesConsumer Services The Virginia Museum of Fine Arts operates as an art museum. The private company is based in Richmond, VA. | Corporate Officer/Principal | 2015-05-31 |
Circuit City Stores, Inc.
Circuit City Stores, Inc. Electronics/Appliance StoresRetail Trade Circuit City Stores, Inc. is a specialty retailer of consumer electronics, home office products, entertainment software and related services. The company has two reportable segments: its domestic segment and its international segment. Circuit City was incorporated under the laws of the Commonwealth of Virginia in 1949. The company is located in Richmond, VA. | Corporate Officer/Principal | 2009-07-31 |
Tarrenmarketing Inc | President | 2003-12-30 |
Training of Bob Tarren
University of Florida | Graduate Degree |
University of Miami | Undergraduate Degree |
Experiences
Positions held
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1st degree connections
1st degree companies
Male
Female
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Executives
Linked companies
Private companies | 8 |
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Circuit City Stores, Inc.
Circuit City Stores, Inc. Electronics/Appliance StoresRetail Trade Circuit City Stores, Inc. is a specialty retailer of consumer electronics, home office products, entertainment software and related services. The company has two reportable segments: its domestic segment and its international segment. Circuit City was incorporated under the laws of the Commonwealth of Virginia in 1949. The company is located in Richmond, VA. | Retail Trade |
Science Museum of Virginia | |
Arkansas Museum of Fine Arts | |
Virginia Museum of Fine Arts
Virginia Museum of Fine Arts Other Consumer ServicesConsumer Services The Virginia Museum of Fine Arts operates as an art museum. The private company is based in Richmond, VA. | Consumer Services |
Beachside Capital LLC
Beachside Capital LLC Investment ManagersFinance Beachside Capital LLC (Beachside Capital) is a private equity firm founded in 1986 by Michael Schreiber. The firm is headquartered in Westport, Connecticut. | Finance |
El Dorado Festivals & Events, Inc. | |
Tarrenthinks | |
Tarrenmarketing Inc |
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