Jeffrey J. Horowitz

Vitacost.com, Inc. operates as online retailer and direct marketer of health and wellness products including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids, and metabolites as well as cosmetics, organic body and personal care products, sports nutrition, and health foods. The firm sells products directly to consumers through its website, as well as through its catalogs. It also supports operations through call centers, manufacturing, testing facility, and two distribution centers. The company was founded by Wayne F. Gorsek in May 1994 and is headquartered in Boca Raton, FL.

Vitamin Shoppe.com, Inc. provides vitamins, nutritional supplements, minerals, herbal formulas, homeopathic products, personal care items, body building supplements, healthcare products, and books on health and nutrition. Its products come in various formulations and delivery forms, including tablets, capsules, soft gels, liquids, and powders. The company was founded in 2001 and is headquartered in Secaucus, NJ.