Kevin Michael Jayson

Part of Newell Brands, Inc., Pure Fishing (UK) Ltd. is a British company that specializes in fly fishing tackle and gear. Founded in 1988, the company is based in Alnwick, UK. The company's premier brand, Hardy, has been pursuing excellence since 1872 and is known worldwide for its craftsmanship.

Part of Newell Brands, Inc., Shakespeare International Ltd. is a holding British company that oversees subsidiaries involved in the manufacturing of nylon and polyester monofilaments. The company is based in Alnwick, UK and was founded in 1990.

Hardy & Greys Ltd. designs, manufactures and distributes fishing rods. Its products include fly-fishing, double handed, spinning and cane rods. The firm also provides performance reel, classic reels, fly lines, leaders & tippets, accessories, EWS clothing and bags. The company was founded in 1872 by William Hardy and is headquartered in Alnwick, the United Kingdom.

Part of SP PF Cayman Holdings I LP, Pure Fishing Spirit UK Ltd. is an investment holding company. The company is based in Alnwick, UK and was founded in 2018.

Svendsen Sport A/S supplies fishing tackle. Its brands include Savage Gear, Prologic, okuma, Scierra, Water Wolf, Ron Thompson, Lenz Optics, Eiger Explore Nature, Hansen of Denmark, and E-thrust. The company was founded on May 18, 1993 in and is headquartered in Gadstrup, Denmark.