Porfirio S. de Guzman

Philippine Integrated Advertising Agency (PIAA) is a strategic communications agency based in Makati City, Philippines. Established in 2003, PIAA offers PR and brand communication services, including on-point PR and events, impactful digital marketing campaigns, and effective communication campaigns. The agency aims to protect its clients' corporate and brand reputation by treating their business as if it were their own. PIAA's works include launching and introducing programs, increasing brand awareness, and strengthening relationships with media, bloggers, and thought leaders. The agency's roots are in servicing the integrated marketing communications needs of the group of companies and some non-competing brands. Under the leadership of its chairperson and president, Yvonne S. Yuchengco, PIAA shifted gears in 2019 to focus on public relations and its various tools.

Philippine Integrated Advertising Agency (PIAA) is a strategic communications agency based in Makati City, Philippines. Established in 2003, PIAA offers PR and brand communication services, including on-point PR and events, impactful digital marketing campaigns, and effective communication campaigns. The agency aims to protect its clients' corporate and brand reputation by treating their business as if it were their own. PIAA's works include launching and introducing programs, increasing brand awareness, and strengthening relationships with media, bloggers, and thought leaders. The agency's roots are in servicing the integrated marketing communications needs of the group of companies and some non-competing brands. Under the leadership of its chairperson and president, Yvonne S. Yuchengco, PIAA shifted gears in 2019 to focus on public relations and its various tools.