Profile
Rob is a seasoned business manager, senior officer and consultant specializing in marketing and advertising.
His positions and clients have been in automotive, consumer packaged goods, fast service food retail, apparel, cosmetics, governmental policy and political marketing.
For the past four years he has concentrated on a consulting assignment with DDB Advertising, assisting them in their award of the U.S.
Army, $4 billion marketing account.
For the past seven years Rob has done the advertising, media planning and placement for over 50 political campaigns.
These political campaigns had an 87% success rate in state representative, state senate, U.S.
House and U.S.
Senate campaigns in Illinois, Michigan and Texas.
During his career Rob has faced a lot of challenging assignments which included the development and launch of McKids apparel, the integration of Hot Wheels into new channels of distribution for Mattel, as well as their launch of the Richard Petty Team NASCAR sponsorship.
He was a partner in the retail launch of 18 automotive lubricants under the Slick 50 brand, as well as Splitfire spark plugs.
Both of these automotive brands were acquired by larger companies in the category.
Rob is a retired Colonel in the U.S.
Army Reserve with 31 years of service.
Rob Vail active positions
Companies | Position | Start |
---|---|---|
Beachside Capital LLC
Beachside Capital LLC Investment ManagersFinance Beachside Capital LLC (Beachside Capital) is a private equity firm founded in 1986 by Michael Schreiber. The firm is headquartered in Westport, Connecticut. | Consultant / Advisor | - |
Former positions of Rob Vail
Companies | Position | End |
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United States Army Reserve | Corporate Officer/Principal | - |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
Private companies | 2 |
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Beachside Capital LLC
Beachside Capital LLC Investment ManagersFinance Beachside Capital LLC (Beachside Capital) is a private equity firm founded in 1986 by Michael Schreiber. The firm is headquartered in Westport, Connecticut. | Finance |
United States Army Reserve | Government |
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