Profile
Soren A.
Mills formerly worked at Pacific Coast Feather Co., as Marketing Director, Walmart, Inc., as VP-Strategy, Business Development & International, Copart, Inc., as Chief Marketing Officer & Senior Vice President, Guitar Center, Inc., as Executive Vice President & General Manager in 2012, Booking Holdings, Inc., as Vice President-Marketing, Wal-Mart International, as Vice President & Head-Global eCommerce, Musician's Friend, Inc., as Executive Vice President & General Manager, and Newegg, Inc., as Global Chief Marketing Officer from 2012 to 2016.
Mr. Mills received his undergraduate degree from Seattle University and Masters Business Admin degree from Tuck School of Business at Dartmouth.
Former positions of Soren A. Mills
| Companies | Position | End |
|---|---|---|
Newegg, Inc.
 Newegg, Inc. Internet RetailRetail Trade Newegg, Inc. engages in the retail, marketing, and distribution of consumer electronics and household appliances online. The firm offers computer hardware, tablets, personal computer and laptops, electronics, software, sporting good, watches and jewelry, apparel and accessories, and cellphone. The company was founded by Howard Tong, Ken Lam, and Fred F. Chang in January 2001 and is headquartered in City of Industry, CA. | Sales & Marketing | 2016-01-31 |
Guitar Center, Inc.
 Guitar Center, Inc. Investment ManagersFinance Guitar Center, Inc. distributes musical instruments. It offers musical lessons, repairs, and rentals. The company was founded by Wayne Mitchell in 1959 and is headquartered in Westlake Village, CA. | Corporate Officer/Principal | 2012-07-12 |
Pacific Coast Feather Co.
 Pacific Coast Feather Co. Home FurnishingsConsumer Durables Pacific Coast Feather Co. manufactures feather beds and pillows in the US. It offerings also include comforters, and protectors. The company was founded by Joseph Hanauer in 1884 and is headquartered in Seattle, WA. | Sales & Marketing | - |
Wal-Mart International
 Wal-Mart International Department StoresRetail Trade Part of Walmart, Inc., Wal-Mart International operates as department stores. The company is based in Bentonville, AR. Judith McKenna has been the CEO of the company since 2018. | Corporate Officer/Principal | - |
Musician's Friend, Inc.
 Musician's Friend, Inc. Catalog/Specialty DistributionRetail Trade Musician's Friend, Inc. provides music equipment through direct marketing. Its products include guitars, basses, keyboards, percussion, amps, and DJ gear. It also offers gold coverage, sweepstakes, berkelee, and diskfaktory services. The company was founded by Robert Eastman and Deanna Eastman in 1983 and is headquartered in Medford, OR. | Corporate Officer/Principal | - |
Training of Soren A. Mills
| Seattle University | Undergraduate Degree |
| Tuck School of Business at Dartmouth | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 3 |
|---|---|
| WALMART INC. | Retail Trade |
| COPART, INC. | Retail Trade |
| BOOKING HOLDINGS INC. | Consumer Services |
| Private companies | 5 |
|---|---|
Guitar Center, Inc.
Guitar Center, Inc. Investment ManagersFinance Guitar Center, Inc. distributes musical instruments. It offers musical lessons, repairs, and rentals. The company was founded by Wayne Mitchell in 1959 and is headquartered in Westlake Village, CA. | Finance |
Pacific Coast Feather Co.
Pacific Coast Feather Co. Home FurnishingsConsumer Durables Pacific Coast Feather Co. manufactures feather beds and pillows in the US. It offerings also include comforters, and protectors. The company was founded by Joseph Hanauer in 1884 and is headquartered in Seattle, WA. | Consumer Durables |
Wal-Mart International
Wal-Mart International Department StoresRetail Trade Part of Walmart, Inc., Wal-Mart International operates as department stores. The company is based in Bentonville, AR. Judith McKenna has been the CEO of the company since 2018. | Retail Trade |
Musician's Friend, Inc.
Musician's Friend, Inc. Catalog/Specialty DistributionRetail Trade Musician's Friend, Inc. provides music equipment through direct marketing. Its products include guitars, basses, keyboards, percussion, amps, and DJ gear. It also offers gold coverage, sweepstakes, berkelee, and diskfaktory services. The company was founded by Robert Eastman and Deanna Eastman in 1983 and is headquartered in Medford, OR. | Retail Trade |
Newegg, Inc.
Newegg, Inc. Internet RetailRetail Trade Newegg, Inc. engages in the retail, marketing, and distribution of consumer electronics and household appliances online. The firm offers computer hardware, tablets, personal computer and laptops, electronics, software, sporting good, watches and jewelry, apparel and accessories, and cellphone. The company was founded by Howard Tong, Ken Lam, and Fred F. Chang in January 2001 and is headquartered in City of Industry, CA. | Retail Trade |
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