Susan Cates
Director/Board Member at PRIMO WATER CORPORATION
Net worth: 1 M $ as of 2024-03-30
Profile
Susan E.
Cates is the founder and currently holds multiple positions.
She is the Managing Partner at Leeds Illuminate Advisors Ltd., which she founded in 2020.
She is also currently serving as an Independent Director at Primo Water Corp., a Director at Mursion, Inc., a Director at Verto Education, Inc., a Director at Product School, Inc., and an Advisory Board Member at Kenan-Flagler Business School.
In her former positions, Ms. Cates served as the Executive Director at The University of North Carolina at Chapel Hill from 2008 to 2016.
She was also the Lead Independent Director at Primo Water Corp.
from 2014 to 2020.
Additionally, she held positions as a Director at Eruditus Education Pvt Ltd., a Director at The Association of College & University Educators from 2019 to 2023, a Principal at Merrill Lynch & Co., Inc., a Principal at Wachovia Corp., the Chief Operating Officer at 2U, Inc. from 2016 to 2017, a Partner at Best Associates LLC from 2004 to 2008, and a Principal at ThinkEquity Partners from 2001 to 2004.
Ms. Cates received her undergraduate degree from Duke University in 1992 and her MBA from Kenan-Flagler Business School in 1998.
Known holdings in public companies
| Company | Date | Number of shares | Valuation | Valuation date |
|---|---|---|---|---|
PRIMO WATER CORPORATION
0.04% | 2024-03-20 | 59,656 ( 0.04% ) | 1 M $ | 2024-03-30 |
Susan Cates active positions
| Companies | Position | Start |
|---|---|---|
| PRIMO WATER CORPORATION | Director/Board Member | 2020-05-04 |
Product School, Inc.
 Product School, Inc. Miscellaneous Commercial ServicesCommercial Services Product School, Inc. provides product management training to professionals worldwide. The company is based in San Francisco, CA. It is the leader in product management training with a community of over one million product professionals. Its certificates are the most industry-recognized credentials by employers hiring product managers. The company has over 10,000 alumni, 20 campuses worldwide, and a live online campus. The training is taught by top working product managers at and beyond. The company was founded in 2014 by Carlos González de Villaumbrosia and Sofia Garcia, and Carlos González de Villaumbrosia has been the CEO since 2014. | Director/Board Member | 2021-07-31 |
Leeds Illuminate Advisors Ltd.
 Leeds Illuminate Advisors Ltd. Investment ManagersFinance Leeds Illuminate Advisors Ltd (Leeds Illuminate) is a private equity firm founded by Susan E. Cates and Elizabeth Wills Chou. The firm is headquartered in Chapel Hill, North Carolina. | Founder | 2019-12-31 |
Mursion, Inc.
 Mursion, Inc. Packaged SoftwareTechnology Services Mursion, Inc. provides virtual training platform where professionals practice and master the interpersonal skills to be effective in high stakes careers. It offers services for education, healthcare, hospitality, and corporate learning. The company was founded by Mark Atkinson and Arjun Nagendan and is headquartered in San Francisco, CA. | Director/Board Member | 2020-10-31 |
Leeds Equity Partners LLC
 Leeds Equity Partners LLC Investment ManagersFinance Leeds Equity Partners LLC (Leeds Equity Partners) is a private equity firm founded in 1993 by Jeffrey T. Leeds and Bernstein Robert. The firm is headquartered in New York. | Private Equity Investor | 2019-04-30 |
| Kenan-Flagler Business School | Consultant / Advisor | 2016-05-31 |
Verto Education, Inc.
 Verto Education, Inc. Miscellaneous Commercial ServicesCommercial Services Verto Education, Inc. engages in the provision of educational services. The company was founded by Mitch Gordon, Ben Welbourn, and Mallory Meiser in 2018 and is headquartered in Berkeley, CA. | Director/Board Member | 2021-11-30 |
Former positions of Susan Cates
| Companies | Position | End |
|---|---|---|
| Association of College & University Educators | Chief Executive Officer | 2021-01-30 |
| PRIMO WATER CORPORATION | Director/Board Member | 2020-03-01 |
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Training of Susan Cates
| Duke University | Undergraduate Degree |
| Kenan-Flagler Business School | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 2 |
|---|---|
| PRIMO WATER CORPORATION | Consumer Non-Durables |
| 2U, INC. | Technology Services |
| Private companies | 12 |
|---|---|
Merrill Lynch & Co., Inc. /Old/
 Merrill Lynch & Co., Inc. /Old/ Investment Banks/BrokersFinance Merrill Lynch & Co., Inc. provided wealth management, securities trading and sales, corporate finance and investment banking services. Merrill Lynch was a global trader and underwriter of securities and derivatives across a range of asset classes and serve as a strategic advisor to governments, institutions and individuals worldwide. The company was founded in 1913 and was headquartered in Charlotte, NC. | Finance |
Wachovia Corp.
 Wachovia Corp. Major BanksFinance Wachovia Corp. provided commercial and retail banking services. It offered personal finance and wealth management services. The company was founded on June 16, 1879 and was headquartered in Charlotte, NC. | Finance |
ThinkEquity Partners
 ThinkEquity Partners Investment ManagersFinance Headquartered in San Francisco with additional offices in New York City, Minneapolis, Chicago and Boston, ThinkEquity Partners is a broker/dealer. The firm offers targeted research and investment banking services for institutional investors and corporate clients. They specialize in identifying, analyzing and understanding the technological, macroeconomic and cultural trends that impact key growth verticals, with a particular concentration on healthcare, technology, media/education and business/consumer services. The firm starts with a top-down analysis approach and then allocates resources based on a long-range research roadmap. | Finance |
Leeds Equity Partners LLC
Leeds Equity Partners LLC Investment ManagersFinance Leeds Equity Partners LLC (Leeds Equity Partners) is a private equity firm founded in 1993 by Jeffrey T. Leeds and Bernstein Robert. The firm is headquartered in New York. | Finance |
Primo Water Corp. /Old/
 Primo Water Corp. /Old/ Beverages: Non-AlcoholicConsumer Non-Durables Primo Water Corp. is provider of multi-gallon purified bottled water, self-service refill water and water dispensers sold. It operates through the following segments: Refill, Exchange and Dispensers. The Refill segment sales consists of the sale of filtered drinking water dispensed directly to consumers through technologically advanced, self-service machines located at major retailers throughout the United States and Canada. The Exchange segment sales consist of the sale of multi-gallon purified bottled water offered through retailers in the United States and Canada. The Dispensers segment sells water dispensers that are designed to dispense primo and other dispenser-compatible bottled water. The company was founded by Billy D. Prim on October 20, 2004 and is headquartered in Winston-Salem, NC. | Consumer Non-Durables |
Best Associates LLC
 Best Associates LLC Miscellaneous Commercial ServicesCommercial Services Best Associates LLC provides capital to growth-oriented businesses. The private company is based in Dallas, TX. The company was founded by Randolph Best. | Commercial Services |
Eruditus Education Pvt Ltd.
 Eruditus Education Pvt Ltd. Miscellaneous Commercial ServicesCommercial Services Eruditus Education Pvt Ltd. engages in delivering executive education programs to corporations and participants across the globe. Its programs focuses on the development of leaders in various business scenarios. The company was founded by Chaitanya Kalipatnapu and Ashwin Damera in 2010 and is headquartered in Mumbai, India. | Commercial Services |
Mursion, Inc.
Mursion, Inc. Packaged SoftwareTechnology Services Mursion, Inc. provides virtual training platform where professionals practice and master the interpersonal skills to be effective in high stakes careers. It offers services for education, healthcare, hospitality, and corporate learning. The company was founded by Mark Atkinson and Arjun Nagendan and is headquartered in San Francisco, CA. | Technology Services |
| Association of College & University Educators | |
Verto Education, Inc.
Verto Education, Inc. Miscellaneous Commercial ServicesCommercial Services Verto Education, Inc. engages in the provision of educational services. The company was founded by Mitch Gordon, Ben Welbourn, and Mallory Meiser in 2018 and is headquartered in Berkeley, CA. | Commercial Services |
Product School, Inc.
Product School, Inc. Miscellaneous Commercial ServicesCommercial Services Product School, Inc. provides product management training to professionals worldwide. The company is based in San Francisco, CA. It is the leader in product management training with a community of over one million product professionals. Its certificates are the most industry-recognized credentials by employers hiring product managers. The company has over 10,000 alumni, 20 campuses worldwide, and a live online campus. The training is taught by top working product managers at and beyond. The company was founded in 2014 by Carlos González de Villaumbrosia and Sofia Garcia, and Carlos González de Villaumbrosia has been the CEO since 2014. | Commercial Services |
Leeds Illuminate Advisors Ltd.
Leeds Illuminate Advisors Ltd. Investment ManagersFinance Leeds Illuminate Advisors Ltd (Leeds Illuminate) is a private equity firm founded by Susan E. Cates and Elizabeth Wills Chou. The firm is headquartered in Chapel Hill, North Carolina. | Finance |
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