Yihe Zhao

Charm Communications, Inc. operates as an advertising agency, which offers integrated advertising services through television and the Internet. The company's integrated advertising services include full media planning and buying, as well as creative and branding services. Its digital advertising platform offers digital campaign, including search engines, display portals, online video sites and social networking services. The company operates its business through three segments: Media Investment Management, Advertising Agency and Branding and Identity Services. The Media Investment Management segment includes soft advertising, such as sponsorship on specific television. The Advertising Agency segment places advertisement on broad array of television channels, including CCTV, satellite and regional television channels, and other media platforms, including Internet and out-of-home media. The Branding and Identity Services segment provides services with design, development and production of advertisements and marketing consulting services. Charm Communications was founded by He Dang in 1995 and is headquartered in Beijing, China.