The Cash Store Financial Services, Inc. announced the appointment of two new senior executives who will assist the company execute its strategic vision for long-term growth. The appointment of Michael Baker as Senior Vice President of Operations and Dean Ozanne as Senior Vice President of Virtual Operations and Innovation will further support Cash Store Financial's offering of a diversified suite of flexible consumer finance products, filling a void in the near-prime segment. Mr. Baker brings more than 30 years of commercial and retail banking experience to the position.

He has a wide and varied background in banking, having spent 19 years with TD Bank, 11 years with ATB Financial, and for the past three years as the Senior Vice President Investment Operations with AIMCO (Alberta Investment Management Company). Mr. Ozanne brings more than 30 years of commercial and retail banking experience, having held senior roles with the Royal Bank of Canada and executive roles with ATB Financial, including most recently, Vice President of Sales.