A.S. Roma S.P.A. and Zytara Labs announced that the companies have signed a €36M ($42M), three-year exclusive product partnership agreement, with support from the DigitalBits Foundation. This partnership further cements the Club's commitment to technological advancement and will provide innovative and unique opportunities to AS Roma fans around the world. AS Roma and Zytara Labs will use the DigitalBits blockchain to: Create official ASR blockchain based digital assets; Integrate and accept ASR blockchain based digital assets and XDB as new purchasing methods; Create digital player cards and digital collectibles (NFTs) capturing current and historical moments in the Club's near 100-year history in Rome, one of the most iconic cities in the world; bring AS Roma into the metaverse, enabling fans to interact with the club in blockchain-based shared virtual worlds; and reward fans in possession of ASR blockchain based digital assets, XDB and any additional digital collectibles by taking advantage of the latest technology to offer unparalleled live experiences - including, but not limited to, matchday activations from inside the stadium.