Abu Dhabi Islamic Bank(ADIB) announced the appointment of veteran UAE banker Ahmed Bazarah as the head of ADIB's Emirati segment, responsible for driving the bank's strategy to increase its market share of UAE national customers as well as designing dedicated products and services for the segment. The ambitions of the bank's Emirati segment are in line with the UAE's 'Projects of the 50' strategy to increase the number of UAE nationals employed in the private sector. As part of the retail banking team, Ahmed will spearhead the bank's Emirati segment strategy by focusing on delivering innovative products and services that meet the evolving needs of Emirati clients across the Bank's retail, digital and corporate banking divisions. With more than 20 years of retail banking experience, Ahmed joined ADIB in 2009 as a Relationship Manager in Priority Banking.