Mortgage Connect has announced the appointment of Kim Hoffman as new President of Adfitech, which has been providing quality control and risk management services to the mortgage industry for 40 years. Hoffman will be tasked with refining Adfitech's core service offerings and furthering its development as a technology-forward company. Hoffman will also be working with the existing team on growing Adfitech's product offerings supporting capital markets.

Hoffman succeeds Dru Jacobs, who will remain an adviser to the company before he transitions to a new opportunity. Hoffman is an industry veteran with more than 30 years of experience leading large mortgage organizations. Her extensive background encompasses all aspects of residential mortgage lending and servicing at premier institutions including RBC, Nationstar, Morgan Stanley, Sutherland Mortgage Services, and Envoy Mortgage.

Most recently, she served as Head of Mortgage Operations for SoFi Bank.