Adler Modemärkte AG has given its online shop a complete makeover, with a host of new functionalities and a sleek, appealing design, to be rolled out on 6 October 2020. This is a key step towards implementing the Company's new e-commerce strategy, which focuses on brisk expansion. Ambitious targets to boost e-commerce business. One key element to Adler Modem-rkte AG's growth strategy is to expand its e-commerce business. The new online shop, originally announced to go live in 2021, has been designed to better service the needs of customers and is set to launch three months earlier than planned. This means it will be available to customers for the key Christmas business. The re-launch of the online shop also extends to the ADLER app, which now also offers new functionalities. New functionalities for an improved shopping experience Ten years after going live, the new online shop is now being tailored to better suit customer needs. The design of the new online shop focuses in particular on personalised offers that take into account customers' individual preferences. Registered customers will find in their customer accounts an overview of their personalised vouchers, their loyalty points balance and their orders. Naturally, they will still be able to take advantage of all the benefits offered by the ADLER customer loyalty card and collect points with every purchase. To further customise its offering to existing customers, ADLER is also able to access information from their previous shopping history in order to provide personalised recommendations. New customers will receive recommendations based on what other customers have bought.