Deloitte Digital, in collaboration with Adobe and Amazon Web Services (AWS), is proud to introduce the Content Intelligence Hub, a solution designed to deliver intelligent content in a personalized and privacy-centric manner. This innovative platform is built to help brands better connect with their customers through media and owned properties. The technology leverages Adobe's full experience suite including Adobe Experience Platform, enriched by media data, and third-party data in a secure, privacy-centric collaboration using AWS Clean Rooms, for the first time to address sector specific challenges.

The Content Intelligence Hub is built to help brands better connect with customers through media and owned properties. The technology leverages Adobe Experience Cloud and the power of AWS and its breadth of advanced data and modeling to enhance content agility and automation. Together, these capabilities will enrich and enhance media data, and third-party data in a secure, privacy-centric setting.

The Content Intelligence Hub delivers flexible and agile content delivery, allowing brands to leverage any data source to map to specific needs in their industry. The Content Intelligence Hub unites the strengths of Adobe, AWS and Deloitte Digital to bring brands a transformative solution for secure, intelligent content creation and personalization: Adobe: Enables brands to use Adobe Experience Manager, Adobe Workfront, Adobe Experience Platform (Adobe Customer Journey Analytics, Adobe Real-Time CDP, Adobe Journey Optimizer) and soon Adobe GenStudio to supercharge personalization and speed up the content supply chain. AWS: Creates a safe and secure environment with flexibility to collect, unify, analyze and activate any accessible data sets within a secure zero-copy data collaboration.

Deloitte Digital: Activates and automates industry-specific insights with Deloitte's creative, content, analytics and integration capabilities. Deloitte can bring the Converge Solution Set [2] and client adapted generative AI tools for efficient content creation and distribution tailored to specific sectors. The Content Intelligence Hub allows brands to merge first and second-party data, and even purchase external data sets, such as those from other media partners.

This combination of information allows organizations to further specialize in sectors and incorporate more sector-specific data. With this new agility, brands will be able to acquire and integrate data sets as needed to enrich and append profiles. The content solution uses generative AI tools powered by Adobe Firefly and Deloitte Digital language models, securely tuned specifically to each client, resulting in a more private, AI-focused environment.

The Content Intelligence Hub will be integrated into Deloitte Digital's evolving generative AI technology and platforms created to help clients navigate a complex, constantly changing landscape, bringing together creativity, technology, collaboration, design and more. The data solution allows organizations to further specialize in sectors and incorporate more sector-specific data. With this new agility, brands will be able to acquire and integrate data sets as needed to enrich and append profiles.

The combination of these solutions drives better personalization and optimization of content and experiences in an agile environment. To bring this to life, consider a life sciences health care company utilizing this solution: A life sciences company can utilize this solution to build customer profiles, using both known and unknown data, enabling precise audiences and cross-channel activation powered by Adobe Real-Time CDP. With AWS and Adobe, the client can analyze first-party data, assessing content performance at an individual level across the entire content ecosystem.

Additional data from other markets to enhance and refine audience profiles can be used here. The company can leverage data on how the content is being consumed to optimize it in real-time (closed-loop content optimization). Regulatory workflow can be managed and streamlined to better deliver agility and speed to market with generative AI.

With refinement, the model could provide a preliminary score for a human reviewer, helping to identify potential problem areas that require review or necessary updates, thus implementing a 'human in the loop' approach. By offering a secure, flexible environment for data, analytics and AI-powered content creation, the Content Intelligence Hub is poised to transform content strategy and audience engagement.