Aferian plc in collaboration with its technology partner Amagi announced that UK telecoms, media, and internet company, Virgin Media, has used its 24i integrated solution to launch and monetise a new line-up of themed Free Ad-supported Streaming TV (FAST) channels on Virgin TV. 24i worked in partnership with Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, on the project. An initial selection of 14 channels have been rolled-out to Virgin Media's V6, TV 360 and Stream set-top boxes (STBs), allowing customers to instantly access an extended range of attractive content, monetised through advertising.

Harnessing the Appstage application framework within the 24i Mod Studio streaming platform - which is pre-integrated with Amagi's playout solutions - the project introduced the FAST channels into Virgin Media's Electronic Programming Guide (EPG) without making any changes to existing STB configurations. The app was configured to perfectly align with Virgin Media's UX, facilitating a seamless integration of channels into Virgin Media's EPG, providing an enhanced user experience for their customers on V6, TV 360 and Stream STBs running the RDK and Opera operating systems.