African Media Entertainment : AME annual report 2022

In 2021, Central South Africa celebrated OFM's 35th birthday. The year was filled with many celebrations and station roadshows across the broadcast region. OFM, born in 1986 as Radio Oranje, hosted its birthday celebration on the Good Morning Breakfast Show.

As part of OFM's 35th birthday celebration, the station crossed Central South Africa with broadcasts from Upington to Bethlehem. Branded, "OFM 35 year" braai sets, worth R10 000 each, could be won in each town.

OFM is a caring radio station. In partnership with Round Table South Africa, the two entities were able to raise R107,000 for the Lief en Leef charity in Upington. The funds were raised selling over 1 000 vetkoek.

OFM's dynamic yellow positioning lends itself to being seen far and wide. The Yellow Fleet campaign was born, asking listeners to take a selfie with a branded OFM vehicle, when spotted in their city. The OFM fleet traveled many kilometers over a six week period, to reward one lucky listener with a cash prize for their troubles.

Grain SA's Nampo Harvest Day is the southern hemisphere's largest agricultural exhibition. 80,000 plus visitors are on site over a five day period. Two billion rands worth of agricultural machinery is on exhibit, and OFM was at the center of this exhibition as exclusive media partner. The OFM "Pop-Up Radio" was a welcome addition to the exhibition. During the 2022 edition of the exhibition, OFM executed six of these innovative engagements that had a positive material effect on clients' business.

For the first time in two years, the Bloemskou took place. 90,000 people, seven music productions and 350 exhibitors were able to spend ten days together, doing business, having family fun and creating economic difference to Bloemfontein since the pandemic. OFM is the media partner to this special event and main broadcaster from the show. Here Nick and Nikki, presenters of the afternoon drive show, celebrate the return to normality.

Trou Nou - In 2022 OFM decided to offer a once in a lifetime, all expenses paid wedding at the picturesque Riviera On Vaal hotel and country club in Vereeniging. The "Old Dame on the Vaal" hosted the winners to this R200,000 prize, to a day never to be forgotten. What made this prize even more special and eventful was that the winners were announced by the Good Morning Breakfast presenters, Margaret and Shandor, three days before the actual wedding.

OFM is a key partner to the South African National Blood Service in Central South Africa. OFM have partnered in hosting over 15 blood donation drives across the radio stations broadcast region. OFM'S innovative "Pop-Up Radio" is key to elevating the needs of the SANBS and assisting in delivering much needed blood donations for the organisation.

Human Rights Day is a special South African Public Holiday. Over the last few years a Marathon to celebrate our South African freedoms have been celebrated with the running of a marathon in Kimberley. OFM has been media partners to this special event. In 2022, the event made a welcome return after the pandemic.

MediaHeads 360 aims to contribute in a sustainable way through education and empowerment, helping to pave the way for those to follow. So naturally, they embraced the opportunity to be able to invest in local community station, Alex FM, with a donation of studio equipment to assist them with their podcast strategy.

The Cell C Change your World promotion was one of the largest in scale ever conceptualised, implemented, and managed by MediaHeads 360. It used radio, social media, influencers, video and on the ground activations with outside broadcasts where a larger-than- life Cell C cell phone which listeners interacted with from an experiential point of view, to drive high impact and brand recall. Pictured here is one of the activations.

Vodacom Vodabucks - Live Amp, Mzansi television's most premium music show, was the perfect vehicle to promote Vodacom VodaBucks to the SABC 1 audience with fun and exciting live content integration moments. A weekly 1-minute insert into the show allowed presenters to showcase Vodabucks, how it works and invite listeners to participate in a giveaway.