Ally Financial Inc. and the Las Vegas Aces announced a new multi-year, multi-million-dollar deal. Among the terms of the agreement, Ally becomes the first-ever official retail banking partner of the Aces. Additionally, a new national media deal that encompasses WNBA games will help move Ally closer to its goal to reach equal spending in paid media across men's and women's sports.

Ally intends to be close to 50/50 by the end of 2024, but there's still work to be done. The Las Vegas Aces are leaders within the sport, known for providing its employees and players with the best resources in the league, including a first-of-its-kind practice facility. Owner Mark Davis also set a high bar when he hired Becky Hammon, who has led the Aces to back-to-back WNBA titles in her first two seasons as head coach.

Ally is now the official jerseys patch sponsor of the Aces and will appear on the front shoulder of all Aces game jerseys and the mascot, BUCKET$ apparel. Aces fans can expect exciting engagements with Ally this season, from sweepstakes to theme-nights. Ally will also work with the Aces on several community outreach initiatives.

Ally also introduced the two newest members of Team Ally, the company's unique brand ambassador program built to make women's sports hard to miss - Aces players Alysha Clark and Sydney Colson. Clark and Colson will join Lilia Vu (Ally signed the World's No. 1 golfer in Jan.) and the rest of Ally's brand ambassadors who are part of this unique program to work with Ally to push for progress, increasing demand for women's sports, increasing year-round fan engagement, and creating social currency.

Team Ally also advises from a player-perspective on how Ally can create the biggest impact with its investments in women's sports.