Amira Nature Foods Ltd. announced that it will execute a renewed focus on its US basmati rice business segment. The Company has taken steps to reinvigorate its brands and expand US distribution. The Company is creating a new import and distribution channel through an exclusive agreement with Reina Inc. Reina’s staff will be based in California to enhance Amira’s distribution across retail and wholesale channels. In addition, Amira will be dedicating additional resources towards online sales.